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linkedin as a company

Posted on 11/6/15 at 2:29 pm
Posted by Statsattack
Il
Member since Feb 2013
3897 posts
Posted on 11/6/15 at 2:29 pm
Does this company have long term potential to be around in the future? My friend who works for career builder was telling me he doesn't see linkedin having a business plan/model that will last more than 5 years
Posted by TheHiddenFlask
The Welsh red light district
Member since Jul 2008
18384 posts
Posted on 11/6/15 at 2:42 pm to
I think that is their main value.

They have changed the world. They made it acceptable for employed people to have their resume posted at all times. Think about how much more valuable that is to a recruiter than only looking at people who are unhappy with their jobs or unemployed.
Posted by Y.A. Tittle
Member since Sep 2003
101199 posts
Posted on 11/6/15 at 2:45 pm to
quote:

My friend who works for career builder was telling me he doesn't see linkedin having a business plan/model that will last more than 5 years


I've yet to figure out a good purpose for it.
Posted by lynxcat
Member since Jan 2008
24118 posts
Posted on 11/6/15 at 2:54 pm to
quote:

I think that is their main value.

They have changed the world. They made it acceptable for employed people to have their resume posted at all times. Think about how much more valuable that is to a recruiter than only looking at people who are unhappy with their jobs or unemployed.


quote:

TheHiddenFlask


We agree completely. LinkedIn is an amazing resource. I have my current job because of it. And, not even because a recruiter contacted me through it, rather, I had to make two clicks to apply for the position and it worked out.
Posted by hbuc88
San Antonio
Member since Dec 2009
1174 posts
Posted on 11/6/15 at 3:04 pm to
My friend who works for career builder was telling me he doesn't see linkedin having a business plan/model that will last more than 5 years
---------------------------------------------------

So your friend doesn't think that a competing company has a business plan/model that will last more than 5 years.

Think he might be biased?

This post was edited on 11/6/15 at 5:37 pm
Posted by TejasHorn
High Plains Driftin'
Member since Mar 2007
10851 posts
Posted on 11/6/15 at 3:15 pm to
LI pretty much owns the online business networking space.

I seriously doubt it will every "go away."
Posted by Jag_Warrior
Virginia
Member since May 2015
4074 posts
Posted on 11/6/15 at 4:59 pm to
IMO, it's the only social network that has any redeeming social value. As for the business case, as detailed on CNBC this week, its growth has been steady and it's less reliant on fads and hype than FB and TWTR.

I don't currently own it and I haven't studied the current valuation, but I believe the overall business is sound.
Posted by lynxcat
Member since Jan 2008
24118 posts
Posted on 11/6/15 at 5:28 pm to
I think of it in relatively simple terms.

Facebook is to stay remotely connected / knowledgeable on what high school and college friends are doing.

Twitter is to follow / interact with famous people. Potentially a news source although there are much better ways to do this.

Instagram is similar to Facebook but it is firmly focused on pictures and video as the media rather than written text. Facebook will continue to blur the lines of these two as it enhances this functionality. Vine is basically the same purpose but only video.

LinkedIn is for being visible to recruiters and sourcing professional opportunities.

Snapchat is sharing your everyday life with your more immediate / best friends (with the exception of stories that are broadcasted widely)

Periscope is people obsessed with the network effect of social media, empowering everyone to become a journalist if he or she desires. This will only get bigger albeit may be a fad without staying power. In major events, Periscope needs to beat news outlets to the stories for long-term utility in my mind.

This post was edited on 11/6/15 at 5:29 pm
Posted by Porker Face
Midnight
Member since Feb 2012
15309 posts
Posted on 11/6/15 at 5:55 pm to
Well, lets do an actual analysis

quote:

In 2014, 61% of third-quarter revenue, totaling $345 million, came from recruitment services sold to both professional recruiters and employers. Marketing accounted for 19% of total revenue, or $109 million, from a combination of advertising sold to online marketers and the sale of "sponsored updates" posted to a target audience of members in the LinkedIn feed.

The remaining 20% of revenue, or $114 million, was generated through premium subscriptions.



Read more: How does LinkedIn (LNKD) make money? LINK ;
Follow us: Investopedia on Facebook


61% selling recruitment services to employers
20% ads
20% premium subscriptions

Which of these sources of revenue do you see diminishing?

People that want better jobs must be on LinkedIn to get noticed, so there will always be fish in the barrel for HR. Fish in the barrel = ad revenue. HR people love premium subscriptions and headhunters love sending inmail, those ain't going away. Unless workplace satisfaction reaches a new all time high, people will always use LinkedIn
Posted by foshizzle
Washington DC metro
Member since Mar 2008
40599 posts
Posted on 11/6/15 at 6:46 pm to
quote:

They made it acceptable for employed people to have their resume posted at all times.


This. I get contacted routinely without even having to look.
Posted by Statsattack
Il
Member since Feb 2013
3897 posts
Posted on 11/7/15 at 6:48 am to
Better question is wont technology and hr change within 5 years that will no longer make LinkedIn a premium service
Posted by Lsut81
Member since Jun 2005
80063 posts
Posted on 11/7/15 at 6:54 am to
quote:

My friend who works for career builder was telling me he doesn't see linkedin having a business plan/model that will last more than 5 years


Their business model is much better than career builder...

The downfall to linkedin for mass job postings is the price to which they charge.
Posted by diat150
Louisiana
Member since Jun 2005
43442 posts
Posted on 11/7/15 at 1:37 pm to
linkedin is kind of scary in a metadata kind of way. they essentially have a huge web of personal info, contacts, and connections of the majority of the professional workforce in America.
Posted by LSUShock
Kansas
Member since Jun 2014
4911 posts
Posted on 11/7/15 at 2:27 pm to
I don't think the Premium membership is necessary, but it has really helped me introduce myself to experienced individuals in the industry I am interested in. Have sent a few InMails simply stating who I was and asking for industry advice. I've been very surprised by the number of responses I have received, one being from the Global Hiring Director of the largest company in the industry asking for my resume.
Posted by Lsut81
Member since Jun 2005
80063 posts
Posted on 11/7/15 at 2:34 pm to
quote:

linkedin is kind of scary in a metadata kind of way. they essentially have a huge web of personal info, contacts, and connections of the majority of the professional workforce in America.


Most definitely...

Whats even scarier is Facebook. I had turned mine off for three years and recently turned it on for a bit. Even though my phone number is not on my account, FB went through phone numbers in my phone and emails in my gmail account to recommend "people you may know". There were multiple people who I had done business with that I had never emailed and have no mutual friends with that popped up on that. The only way I possible I could have been linked to them was via their number being in my phone.
Posted by yellowfin
Coastal Bar
Member since May 2006
97604 posts
Posted on 11/8/15 at 10:59 am to
Linkedin does the same thing when you sign up. You have to be careful what you click or you'll send connect request to every person you've ever emailed or got an email from
Posted by Lsut81
Member since Jun 2005
80063 posts
Posted on 11/8/15 at 11:02 am to
quote:

Linkedin does the same thing when you sign up. You have to be careful what you click or you'll send connect request to every person you've ever emailed or got an email from


Yup, I made sure I didn't, but I keep getting the notifications to connect to people in my email contacts...
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