I got news for you about renting insurance, it is unavoidable. Do you consider owning your health insurance, auto insurance or homeowners insurance? No, and you don't own your life insurance. You own a separate investment that historically performs very poorly compared to alternatives.
Let me preface by saying I can't stand custom variable policies, but...
Comparing permanent life insurance to health, auto, homeowners is dishonest at best. Term insurance, yes, they are similar.
As far as the investment success is concerned, what do you consider performing poorly?