so i assume you have a warehouse with your product stocked? is this a full time job or do you work basically when you want
Yes, I stock it at my own warehouse.
It was a side job that complicated my main job. I'm moving into as more a full time job now. While the hours are more flexible then traditional retail or even many office jobs it takes a decent bit more work to do things then one may consider. Especially if you are doing everything on your own like a I do.
I design and develop the sites, add the products, work with vendors, answer all the calls and do all of the shipping. I don't have nearly enough $$$ coming in to pay someone to help in the office as the volume is still low.
On thing to remember about the hours is that you want to make yourself available as much as possible. It may be 9:50 here right now but its only 7:50 on the west coast and you don't want to miss that sale so you may need to take a phone call. It just depends on if you want to me that aggressive. I take calls day and night whenever I can, 7 days a week. Of course some people want a clear divide in their off time and work time.
The most difficult things about the job are ranking in search engines and making decent margins. There are people constantly undercutting you. Many people start out in e-commerce and keep such thin margins that they can't make it longterm. But in the meantime it devalues your product and you don't end up making money either.