Why Less changed from Mad Hatter to "nutless"

If you watch old interviews last 3 years the media aholes never missed a chance to get cute and call Less "mad hatter" and you could see him cringe and get aggravated every time. Of course mad hatter was reference to the florida game of 5 4th down tries.
So.. Less did not like the mad hatter nickname and wanted more respect so he became opposite of mad hatter and became nutless conservative.