It's the new "in" thing to do nowadays. See and bee seen at LSU football games/and or tailgating.
Dude you are so close to us that my setup is in the background of one of your pictures on your site.
Two purple tents with LSU side panels.
Well if someone is coming to my tailgate I say
"Yea we are over by the music building...Have a big yellow trailer."
Seems to me that's just as easy as "XYZ Tailgting will be in the music building parking lot with our custom trailer"
I just don't get it really. Sounds like a bunch of people trying to make themselves more important than they really are.