People will hate this, but most everyone in this thread is dead wrong on the logo.
First off, students are students. They are not ready to design national brands. That's what they're learning. They should've gone with some local firms, but at the time, Baton Rouge was really lacking in design firms and the LSU design program was down in general so that was hard.
They made what was, on the surface, a smart decision in going with the same firm that had just completed the new NFL team logos. But, I can promise you they art-directed and micro-managed the hell out of the firm that did the design. No way that firm adds the stupid hurricane swoosh thing behind the tiger without being requested to.
Now, there's no disagreement that the original LSU logo was awful because it was absolutely awful. (This is the original logo)
But not long after they released that logo, they did away with the swoosh and the hands to become the version that started this thread. This is a good logo
and it's a good logo for a number of reasons.
First, if you all had never seen that crappy hurricane swoosh version you would not have been so disappointed. It's just a well designed, easily printable, easily recognizable logo.
Second, because of the logo a new font was commissioned. That font is the actual brand of LSU, it's used on almost everything now. Everyone loves it.
Finally, and most importantly, this mark, this brand, this identity, has been part of LSU's ride up to the SEC's most valuable athletic department
. It is the identity of a $47 million a year enterprise. It is worth more than anybody in this thread will ever generate.
It's for those reasons that you all need to just stop talking about it. You don't know marketing or design and it shows, but more importantly than that you guys can't seem to understand that it's the most valuable brand in the SEC. tl/dr
: It's the SEC's most valuable brand, none of you can improve on that, so just leave it alone.
This post was edited on 7/29 at 3:08 pm