Joachim Kempin, former VP of Windows Sales at Microsoft since 1983, stated that if the company couldn't work with Sony, they were dedicated to beating them instead. "The main reason was to stop Sony. You see, Sony and Microsoft...they never had a very friendly relationship, okay? And this wasn't because Microsoft didn't want that.
"Sony was always very arm's length with Microsoft," he continued. "Yeah, they bought Windows for their PCs but when you really take a hard look at that, they were never Microsoft's friend. And Microsoft in a way wanted them to be a friend because they knew they had a lot of things we could have co-operated on because they are, in a way, an entertainment company, you know? I mean, at least a portion of Sony is and they had some really good things going there, but as soon as they came out with a video console, Microsoft just looked at that and said 'well, we have to beat them, so let's do our own.'"