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Tom Benson finalizing deal to buy Dixie Beer brand
Posted on 6/2/17 at 3:03 pm
Posted on 6/2/17 at 3:03 pm
Not sure who will drink this stuff if they keep the recipe the same, frat boys?
nola.com
Saints and Pelicans owner Tom Benson hopes to bring the Dixie Beer brand home to New Orleans and is close to finalizing a deal to buy a majority stake in the company, a spokesman said Friday (June 2).
Dixie Brewing Co. LLC registered with the Louisiana Secretary of State's office on April 27 with Tom and his wife Gayle Benson, Saints president Dennis Lauscha and Dixie owners Joe and Kendra Bruno listed among the officers in the company, records show. The mailing address for the company is Benson Tower next to the Superdome.
The Dixie beer brand is one of a "number of business opportunities" being considered by the Bensons, who are "working through the process" for Dixie Beer, said Saints senior vice president Greg Bensel.
"Whenever an opportunity presents itself, like a Dixie Beer brand, whereby a company like Dixie can be reintroduced into commerce in our market, the Bensons will certainly do their due diligence with the criteria being on how it best will work and be successful in New Orleans and our region," he said.
nola.com
Saints and Pelicans owner Tom Benson hopes to bring the Dixie Beer brand home to New Orleans and is close to finalizing a deal to buy a majority stake in the company, a spokesman said Friday (June 2).
Dixie Brewing Co. LLC registered with the Louisiana Secretary of State's office on April 27 with Tom and his wife Gayle Benson, Saints president Dennis Lauscha and Dixie owners Joe and Kendra Bruno listed among the officers in the company, records show. The mailing address for the company is Benson Tower next to the Superdome.
The Dixie beer brand is one of a "number of business opportunities" being considered by the Bensons, who are "working through the process" for Dixie Beer, said Saints senior vice president Greg Bensel.
"Whenever an opportunity presents itself, like a Dixie Beer brand, whereby a company like Dixie can be reintroduced into commerce in our market, the Bensons will certainly do their due diligence with the criteria being on how it best will work and be successful in New Orleans and our region," he said.
11
Posted on 6/2/17 at 3:04 pm to t00f
Next official beer off the Saints? Forgo the sponsorship dollars to make more money on sales. Sling around the superdome, champions square, and local outlets and he'll be in great shape.
ETA: And Pelicans and SK center
ETA: And Pelicans and SK center
This post was edited on 6/2/17 at 3:06 pm
Posted on 6/2/17 at 3:05 pm to t00f
quote:RACIST AF
Dixie
TEAR IT DOWN!!!!!!!!!!
Posted on 6/2/17 at 3:06 pm to Rouge
quote:
RACIST AF
TEAR IT DOWN!!!!!!!!!!
Posted on 6/2/17 at 3:06 pm to t00f
quote:Frat boys are not drinking Dixie
frat boys?
Posted on 6/2/17 at 3:07 pm to t00f
Only a matter of time before the brewery is moved to Alamo City
Posted on 6/2/17 at 3:11 pm to t00f
quote:
, the Bensons will certainly do their due diligence with the criteria being on how it best will work and be successful in New Orleans
Aka putting it at the dome and skc. Brilliant!
Posted on 6/2/17 at 3:11 pm to t00f
Yuge if true
Will Loomis be the general manager?
Will Loomis be the general manager?
This post was edited on 6/2/17 at 3:12 pm
Posted on 6/2/17 at 3:18 pm to Jones
quote:
, the Bensons will certainly do their due diligence with the criteria being on how it best will work and be successful in New Orleans
Aka putting it at the dome and skc. Brilliant!
Dome won't be close to enough in beer sales alone but yeah I can see him putting Dixie in there.
Dixie DIPA with flour haze FTW!
This post was edited on 6/2/17 at 3:41 pm
Posted on 6/2/17 at 3:24 pm to t00f
Wouldn't that be crossing over tier's? A wholesaler can't own a licensed retail account, correct?
Posted on 6/2/17 at 3:29 pm to t00f
Wow. This is completely out of left field.
First beer I ever drank.
Guaranteed it'll end up at Saints/Pelicans games prominently.
First beer I ever drank.
Guaranteed it'll end up at Saints/Pelicans games prominently.
Posted on 6/2/17 at 3:39 pm to t00f
FOK YES.. Ice cold dixie longneck 
Official beer of the Saints and Pels
Official beer of the Saints and Pels
Posted on 6/2/17 at 3:41 pm to Fun Bunch
Define prominently
They'll put it with the other little craft beers but it's not going to replace bud. Not even sure it can as they pay the NFL as a sponsor
They'll put it with the other little craft beers but it's not going to replace bud. Not even sure it can as they pay the NFL as a sponsor
Posted on 6/2/17 at 3:42 pm to t00f
quote:
Dome won't be close to enough in beer sales alone but yeah I can see him putting Dixie in there.
Dome and Quarter with a few nostalgic painted clipboard signs. That will sell more than they do now.
Posted on 6/2/17 at 3:46 pm to Lester Earl
quote:
They'll put it with the other little craft beers but it's not going to replace bud. Not even sure it can as they pay the NFL as a sponsor
They'll have a Dixie stand and that sort of thing I would bet. Bud will still be the largest option.
I'm curious as to why they even did this deal, and what they plan to do with it.
Posted on 6/2/17 at 4:03 pm to t00f
Did they change the recipe when they moved up north? The original recipe was a favorite of mine in my younger days/ before katrina.
Posted on 6/2/17 at 4:19 pm to burgeman
They need to bring back the beerman backpacks.
Posted on 6/2/17 at 4:22 pm to Stadium Rat
quote:
They need to bring back the beerman backpacks.
I'd bring that rig to the beach in a heartbeat!
Posted on 6/2/17 at 4:39 pm to t00f
I saw one in an antiques store in the quarter. It was only $60. I had the cash on me, but my wife and mother had just gotten on me for buying too much stuff. I passed on it.
A couple of months later, the one in the pictures showed up on eBay. Almost certain it was the same one. It went for $800.
A couple of months later, the one in the pictures showed up on eBay. Almost certain it was the same one. It went for $800.
Posted on 6/2/17 at 4:41 pm to Stadium Rat
my wife would give me crap too but that is freakin awesome.
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