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Message
Heineken acquires 50% stake in Lagunitas
Posted on 9/8/15 at 12:52 pm
Posted on 9/8/15 at 12:52 pm
6
Posted on 9/8/15 at 1:01 pm to LSURoss
I might be mistaken but hasn't the founder of Lagunitas been outspoken against corporate macro breweries encroaching on the craft beer market? I guess macro money makes the heart grow fonder.
Posted on 9/8/15 at 1:04 pm to LSURoss
Posted on 9/8/15 at 1:08 pm to Mo Jeaux
Thanks
Posted on 9/8/15 at 1:09 pm to little billy
quote:
I might be mistaken but hasn't the founder of Lagunitas been outspoken against corporate macro breweries encroaching on the craft beer market? I guess macro money makes the heart grow fonder.
Don't think Tony Magee has been an oustpoken critic against this. Good job to Tony though. After reading through his book, there is no way i could have run a company the way he did without having a mental breakdown. He didn't start turning a profit until the 2000's sometime, i believe. At one time, he had 7-10 different credit cards that he would alternate payment to his suppliers.
He's still controlling the brewery, this just gives him a very large infusion of cash to grow.
This post was edited on 9/8/15 at 1:10 pm
Posted on 9/8/15 at 1:14 pm to BugAC
quote:
Don't think Tony Magee has been an oustpoken critic against this.
He definitely has been an outspoken opponent of macro breweries and their acquisition of micros, or rather the companies that own and run them ( Source). In his blog post about the sale he even mentions that he's changed his mind about selling out.
quote:
Some might say I’ve changed my mind. Well, I have.
Source It's an interesting post, and one that I think could have benefited from less herbal influence, but that's Magee. He talks a big game and he can back it up with good beer, or third tier beer, depending on your opinion. I can't fault a guy for putting in a hard day's work and cashing in, but I can still call him a hypocrite, but maybe that's just my youth talking.
This post was edited on 9/8/15 at 1:16 pm
Posted on 9/8/15 at 1:20 pm to BottomlandBrew
I don't blame him. I'd rather have deep pockets behind me.
If the large company will basically just be a bank, it means more better beer for the public.
I don't think this is 'selling out'.
If the large company will basically just be a bank, it means more better beer for the public.
I don't think this is 'selling out'.
Posted on 9/8/15 at 1:21 pm to LSURoss
good for them, I am sure they will make a ton of money. As long they continue to make decent beer at a good price ill still buy.
it has got to be tough. It is easy to say you won't "sell out" when you are smaller, young and growing but now they are massive and older. This gives them the ability to make the beer they want and take out a ton of stress.
quote:
It's an interesting post, and one that I think could have benefited from less herbal influence, but that's Magee. He talks a big game and he can back it up with good beer, or third tier beer, depending on your opinion. I can't fault a guy for putting in a hard day's work and cashing in, but I can still call him a hypocrite, but maybe that's just my youth talking.
it has got to be tough. It is easy to say you won't "sell out" when you are smaller, young and growing but now they are massive and older. This gives them the ability to make the beer they want and take out a ton of stress.
This post was edited on 9/8/15 at 1:32 pm
Posted on 9/8/15 at 1:26 pm to Dire Wolf
quote:
good for them I am sure they make a ton of money. As long they continue to make decent beer at a good price ill still buy.
+1.
Posted on 9/8/15 at 1:30 pm to Dire Wolf
quote:
good for them, I am sure they will make a ton of money. As long they continue to make decent beer at a good price ill still buy.
I agree. He gets to continue to run his craft brewery and now has the reach of Heineken. It's a win-win.
Posted on 9/8/15 at 1:33 pm to LSURoss
One of our posters here loves Lagunitas. He asked me if this was an Onion article. 
He's probably in fetal position right now.
He's probably in fetal position right now. Posted on 9/8/15 at 1:34 pm to BugAC
quote:
He's still controlling the brewery, this just gives him a very large infusion of cash to grow.
Ummhmmm. It would be interesting to see the terms. I will say, however, that it is not often the case where someone just gives you a lot of money and things remain business as usual.
Posted on 9/8/15 at 1:37 pm to Mo Jeaux
quote:
Ummhmmm. It would be interesting to see the terms. I will say, however, that it is not often the case where someone just gives you a lot of money and things remain business as usual.
Heineken is not buying them so they can gut them wall street style. They are buying the brand and they are not going to want to trash it by producing a bad product.
Goose island is the blueprint. Frankly i am happy I can get a sofie regularlly
Posted on 9/8/15 at 1:38 pm to Hulkklogan
In the end, people will do what they want to do. For me, it's about the beer. Lagunitas makes good beer. I will drink it, if it is the best option available to me. Most of the time, it's not, but sometimes it is.
I see people who won't drink 10 Barrel or Elysian, because they view them as sell outs. I don't see it that way, but I can respect people that do. I am that way often times when it comes to restaurants. I will force me kids to go to a local brewpub or diner for dinner, rather than go to Chili's, even though my kids really like the burgers at Chili's. I want to support local restaurants. But then again, that may be about the beer, too...
In Portland, even Fat Head's is struggling a bit, because some people view them as an east coast "chain", even though it is an idependently run brewpub that makes their own beers in house and has an awesome "guest tap list" of about 25 other local beers. I think people are coming around to Fat Heads, though.
I see people who won't drink 10 Barrel or Elysian, because they view them as sell outs. I don't see it that way, but I can respect people that do. I am that way often times when it comes to restaurants. I will force me kids to go to a local brewpub or diner for dinner, rather than go to Chili's, even though my kids really like the burgers at Chili's. I want to support local restaurants. But then again, that may be about the beer, too...
In Portland, even Fat Head's is struggling a bit, because some people view them as an east coast "chain", even though it is an idependently run brewpub that makes their own beers in house and has an awesome "guest tap list" of about 25 other local beers. I think people are coming around to Fat Heads, though.
This post was edited on 9/8/15 at 1:43 pm
Posted on 9/8/15 at 1:44 pm to Dire Wolf
quote:
Heineken is not buying them so they can gut them wall street style.
Never said they were.
quote:
They are buying the brand and they are not going to want to trash it by producing a bad product.
Goose island is the blueprint.
Sure, I'm pretty familiar with corporate marriages. Everyone is happy when the money is rolling in. It's when thing are not going so well that people become unhappy. Then, the express terms of the merger become really important.
Posted on 9/8/15 at 1:50 pm to Jax-Tiger
quote:
n Fat Head's
I went to Fat Heads in Pittsburgh. Is this the same you are speaking of? Loved that place and didn't know there might be more than one.
Posted on 9/8/15 at 1:51 pm to Mo Jeaux
quote:
Sure, I'm pretty familiar with corporate marriages. Everyone is happy when the money is rolling in. It's when thing are not going so well that people become unhappy. Then, the express terms of the merger become really important.
fair enough, I just hate when people shite all over these deals and call them sell outs. I think the majority people would be delighted to have this kind of interest in the company that they built.
It is just weird for consumers because a lot of the reason we enjoy their product is because they are not BMC or this case BMCH.
Posted on 9/8/15 at 1:57 pm to little billy
quote:
I guess macro money makes the heart grow fonder.
Interesting info about Goose Island is that the owner approached AB and not the other way around. He got tired of the rat race and wanted to concentrate on a small portion of his product line, the bourbon barrel part.
Posted on 9/8/15 at 1:58 pm to Dire Wolf
I don't buy much Lagunitas anyway but I hope this at least changes his mind on canning some of their beers. I believe he once said that they'd be the last company to can.
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