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Bend's 10 Barrel Brewing bought by AB InBev

Posted on 11/6/14 at 8:56 am
Posted by LSURoss
SWLAish
Member since Dec 2007
15227 posts
Posted on 11/6/14 at 8:56 am
quote:

10 Barrel was Oregon's No. 8 largest brewery in 2013 with more than 23,000 barrels produced. Officials at the company project to produce 40,000 barrels by the end of 2014.


quote:

It appears that the sale won't impact the day-to-day operations of the brewery.


quote:

10 Barrel took home three medals at the 2014 Great American Beer Festival, a count that tied for the most wins at the world's largest beer competition.


LINK
This post was edited on 11/6/14 at 9:01 am
Posted by GrammarKnotsi
Member since Feb 2013
9305 posts
Posted on 11/6/14 at 8:59 am to
Your link is freaking with the continuum...
Posted by LSURoss
SWLAish
Member since Dec 2007
15227 posts
Posted on 11/6/14 at 9:00 am to
Link fixed, my man!
Posted by wiltznucs
Apollo Beach, FL
Member since Sep 2005
8960 posts
Posted on 11/6/14 at 9:05 am to
As BMC continues to lose market share to the craft movement I believe this trend will expand.
This post was edited on 11/6/14 at 9:07 am
Posted by Salmon
On the trails
Member since Feb 2008
83510 posts
Posted on 11/6/14 at 9:07 am to
so does this mean we will be getting some 10 Barrel beer in LA?

do they make any standouts?
Posted by BugAC
St. George
Member since Oct 2007
52730 posts
Posted on 11/6/14 at 9:11 am to
I'm sure the owner's got a fat check from Inbev, but how could you do this? If this is a brewery you started yourself from the ground up. And crafted those recipes and brewed that beer to become the 8th largest brewery in Seattle, a beer city; what happens in 10 years when the craft beer scene starts to level off a bit? Hell what happens in 2 years when InBev decides they need to run leaner and they decide to cheapen the ingredients, and start making a shite load of lagers? I'd be pretty disappointed if that's how it turned out. But, with a fat check in my pocket, i guess i wouldn't be that broken up.
Posted by LSURoss
SWLAish
Member since Dec 2007
15227 posts
Posted on 11/6/14 at 9:11 am to
I would assume. Although Goose Island was bigger, production wise, at the time of buy out it wouldn't surprise me.

I have never had any of their beers but they did well at GABF.
Posted by BottomlandBrew
Member since Aug 2010
27049 posts
Posted on 11/6/14 at 9:21 am to
quote:

If this is a brewery you started yourself from the ground up


Some breweries don't start up from a passion of brewing. Some are started as businesses. No idea if this is one of those, but there are several out there. shite, look at your hometown Tin Roof guys. Those two guys didn't know squat about brewing before starting. It was always just a business.
Posted by wiltznucs
Apollo Beach, FL
Member since Sep 2005
8960 posts
Posted on 11/6/14 at 9:26 am to
quote:

I'm sure the owner's got a fat check from Inbev, but how could you do this? If this is a brewery you started yourself from the ground up. And crafted those recipes and brewed that beer to become the 8th largest brewery in Seattle, a beer city; what happens in 10 years when the craft beer scene starts to level off a bit? Hell what happens in 2 years when InBev decides they need to run leaner and they decide to cheapen the ingredients, and start making a shite load of lagers? I'd be pretty disappointed if that's how it turned out. But, with a fat check in my pocket, i guess i wouldn't be that broken up.


Everyone and everything has a price.

If I'm a reasonably successful craft beer outfit in the current environment and InBev or whomever shows up I'm fricking selling. Here's why...

It's a fricking bubble!

Scene is growing - Check
Irrational Pricing - Check
Every Tom, Dick and Harry jumping in - Check
Unsustainable Business Model - Check

Craft beer is huge and it seems every homebrewer now fancies himself a commercial brewer. Greater Tampa Bay now has over 25 craft breweries. A local metal tank fabricator told me over the weekend that he's operating at full capacity and cannot fill any new orders until 2016. With each new addition to the craft beer scene there are more hands reaching into a pot with only a finite amount of cash. Crowding out happens, you are already starting to hear of breweries closing shop.

If brokered correctly the InBev deal is perfect. You get the cash market value of your company while in its prime and are left to continue to run it. Based on whats happened to Goose Island I don't see the situation where suddenly they are forced to change their menu. When or if the bottom drops out the place just gets closed down but you are smelling like roses because you got out at the peak instead of the bottom.
Posted by Rouge
Floston Paradise
Member since Oct 2004
136770 posts
Posted on 11/6/14 at 9:26 am to
quote:

Those two guys didn't know squat about brewing before starting
well that is obvious
Posted by Neauxla
New Orleans
Member since Feb 2008
33441 posts
Posted on 11/6/14 at 9:27 am to
Who bought Goose Island?
Posted by wiltznucs
Apollo Beach, FL
Member since Sep 2005
8960 posts
Posted on 11/6/14 at 9:28 am to
quote:

Who bought Goose Island?


AB InBev almost 2 years ago...
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101914 posts
Posted on 11/6/14 at 9:29 am to
:kige:
Posted by Neauxla
New Orleans
Member since Feb 2008
33441 posts
Posted on 11/6/14 at 9:29 am to
Well the beer tastes the same so far.
Posted by Salmon
On the trails
Member since Feb 2008
83510 posts
Posted on 11/6/14 at 9:30 am to
quote:

Well the beer tastes the same so far


did you try Goose Island before InBev bought it?

Posted by LSUGrad00
Member since Dec 2003
2428 posts
Posted on 11/6/14 at 9:32 am to
quote:

Here's why...


This x 10

A tech start up sells their company to google or facebook and they are applauded for being a shinning example of the American dream.

A brewery does the same thing and it's fan immediately react negatively, say how awful the owners and the brewery are, and assume that InBev will ruin the product.

Posted by Neauxla
New Orleans
Member since Feb 2008
33441 posts
Posted on 11/6/14 at 9:36 am to
Pretty sure when I tried it at the Beer Fest was over 2 years ago?
Posted by Rouge
Floston Paradise
Member since Oct 2004
136770 posts
Posted on 11/6/14 at 9:39 am to
quote:

It's a fricking bubble!


7762 US wineries

2822 US Breweries

not sure if the most fair metric, but it appears that beer has a long way to go to catch up with wine
Posted by GrammarKnotsi
Member since Feb 2013
9305 posts
Posted on 11/6/14 at 9:40 am to
Posted by Salmon
On the trails
Member since Feb 2008
83510 posts
Posted on 11/6/14 at 9:41 am to
quote:

not sure if the most fair metric, but it appears that beer has a long way to go to catch up with wine


seems like wine would be more profitable though with the margins being higher

people still see beer as a cheap drink
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