While many shopaholics see Black Friday as the most thrilling day of the year, beer enthusiasts in the Midwest also have something to be excited about this year.
Lakefront Brewery in Wisconsin will attract nontraditional Black Friday consumers when it releases a special edition beer, appropriately named after the retail oriented pseudo-holiday.
Black Friday, an imperial India-style black ale, will go on sale at 8 a.m. when Lakefront opens its brewery doors Friday, giving consumers some time to sleep in and avoid the retail commotion. But you might want to get there early, since the beer is available for one day only.
"Because this beer is so limited, we expect demand to be high for people to buy the ultimate beer gift for their friends and relatives," said Jessica Koehler, Lakefront Brewery hospitality director, in a statement. "This will be the go-to gift for the beer lover."
But light beer drinkers beware: this brew is not for those with a faint stomach.
According to Lakefront Brewery marketing director, Black Friday is a "huge, dark ale, about 10 percent alcohol by volume, with ample pine and citrus aromas."
Koehler added that the first 300 people to visit the brewery on Friday get a limited "Black Friday" pint glass. Staff will also be offering 12 straight hours of brewery tours starting at 8:30 a.m.
I always said I would never participate in Black Friday, but didn't consider this possibility.
I've had their IBA, which I thought was pretty thin. This one sounds better.