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Started By
Message
AB Inbev purchases minority stake in Ratebeer
Posted on 6/6/17 at 10:32 am
Posted on 6/6/17 at 10:32 am
I'd love to hear the strategy and plans behind this move
Posted on 6/6/17 at 10:38 am to LoneStarTiger
quote:
AB Inbev purchases minority stake in Ratebeer
I'd love to hear the strategy and plans behind this move
Influence Ratebeer to show better ratings for InBev owned products and lower ratings for competition?
Posted on 6/6/17 at 10:39 am to LoneStarTiger
RateBeer sucks anyway.
Posted on 6/6/17 at 10:46 am to LoneStarTiger
quote:
I'd love to hear the strategy and plans behind this move
Have you ever seen the movie The Big Short?
something something something about the banks paying off the credit rating bureaus for favorable ratings.
Posted on 6/6/17 at 10:48 am to RollDatRoll
quote:
RateBeer sucks anyway.
Posted on 6/6/17 at 10:49 am to hoopsgalore
I use Beer Advocate. I agree that ratebeer kind of sucks.
Posted on 6/6/17 at 10:57 am to kingbob
quote:
Influence Ratebeer to show better ratings for InBev owned products and lower ratings for competition?
seems too simple and obvious
This post was edited on 6/6/17 at 11:09 am
Posted on 6/6/17 at 10:59 am to LoneStarTiger
quote:
seems to simple and obvious
I wouldn't put it past them. They'll do what they can, even if it's in a legal "gray area" to benefit their own brand, as they've done in the past with distributors.
Posted on 6/6/17 at 11:44 am to LoneStarTiger
BeerAdvocate or bust.
Posted on 6/6/17 at 12:00 pm to LoneStarTiger
They can infiltrate the reviews too:
"The chocolate notes and handcrafted excellence of this Westvleteren XII show a distinct lack of beech wood aging, and therefore can't hold a candle to this finely mass crafted Bud Light. It is a nice beer, so I'll rate it a 78, a mere 16 points behind the aforementioned Bud Light"
"The chocolate notes and handcrafted excellence of this Westvleteren XII show a distinct lack of beech wood aging, and therefore can't hold a candle to this finely mass crafted Bud Light. It is a nice beer, so I'll rate it a 78, a mere 16 points behind the aforementioned Bud Light"
Posted on 6/6/17 at 12:03 pm to LoneStarTiger
They bought it last year and just making the announcement, now you have head of DogFish Head asking for their beers to be removed.
Posted on 6/6/17 at 12:27 pm to tduecen
They kept it quiet to "get points on the board without the disruption of the public"
Horrible and sneaky.
Horrible and sneaky.
Posted on 6/6/17 at 12:50 pm to LoneStarTiger
quote:
eems too simple and obvious
Probably more for data mining than influencing ratings.
Posted on 6/6/17 at 12:50 pm to Tiger Ryno
I haven't looked at the ratebeer or beeradvocate site in years. I always thought the ratings were of dubious merit anyway. I do look at the "Places" section on ratebeer to find craft beer pubs when I travel.
Posted on 6/6/17 at 1:00 pm to LoneStarTiger
They buying up everything. Buying Northern Brewer, every brewery they can get their hands on. Pulling the Microsoft strategy. If you can't beat'em, buy'em.
Posted on 6/6/17 at 1:16 pm to BeerMoney
I do look at Untappd ratings. When I go into a taproom and there are numerous beers that I haven't had before, I check to see if the beer is horrible. If the beer has 600 check ins and still has 2 and a half stars, then I'm taking it off the table. Anything close to 4 stars stays on the table for me and I'll at least ask for a sample.
I've found a lot of beers with 3.8 stars that I've enjoyed. Hell, I think Envie is only 3.9 stars. I know why that is, but you never know what the situation is with any beer.
I've found a lot of beers with 3.8 stars that I've enjoyed. Hell, I think Envie is only 3.9 stars. I know why that is, but you never know what the situation is with any beer.
Posted on 6/6/17 at 1:19 pm to Zappas Stache
quote:
I haven't looked at the ratebeer or beeradvocate site in years. I always thought the ratings were of dubious merit anyway. I do look at the "Places" section on ratebeer to find craft beer pubs when I travel.
Same... well, I look at the "places" section on BeerAdvocate.
In whole, this acquisition rates a big fat "who cares?" to me.
Posted on 6/6/17 at 4:21 pm to Dire Wolf
quote:
Probably more for data mining than influencing ratings.
This makes the most sense. Finding out what people are actually drinking and if they like it or not goes a long way to telling a brewery what to make as a business. For example, on untappd, urban south's holy roller has as many total check ins as the brewer's next 6 or 7 honest check in beers combined, including delta momma and charming wit. Urban South has advantage of sales data, but others can look at that and see why they are produce so many ipas. AB Inbev can so this on a larger scale and get more into the weeds (e.g. blueberry or mango ipas in the South?).
This post was edited on 6/6/17 at 4:22 pm
Posted on 6/6/17 at 4:31 pm to Parrish
quote:
This makes the most sense. Finding out what people are actually drinking and if they like it or not goes a long way to telling a brewery what to make as a business. For example, on untappd, urban south's holy roller has as many total check ins as the brewer's next 6 or 7 honest check in beers combined, including delta momma and charming wit. Urban South has advantage of sales data, but others can look at that and see why they are produce so many ipas. AB Inbev can so this on a larger scale and get more into the weeds (e.g. blueberry or mango ipas in the South?).
basically going to make a lot of access and excel work for entry level analyst.
Posted on 6/6/17 at 4:33 pm to Dire Wolf
White cans about to be 99 and 100 in the style.
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