I go off of a combination of the critic and user review, not just the advertised one. If it's high on critic and low on user than it is usually artsy and full of dialogue, I'll usually pass. If it's high on user and low on critic, it is usually big and dramatic that is usually fun to pass the time but no means a good movie, but I'll go. If it's high on both, I'll go.
I won't go to the high critic/low user because I might miss something in some dialogue somewhere I can't rewind and may become discouraged the rest of the movie. Also, I can't sit in those seats for long amounts of time so I like to be excited when I'm at the theater.
I also look at the user critic Aaron (guy with batman avatar). He usually likes what I like.
This post was edited on 3/27 at 8:38 am