42 says attendance doesn't matter so he's right.
That's an over-simplification.
Poor attendance now is expected, and it's been expected. Anyone surprised is not in possession of the facts that matter, which is no big deal.
Attendance will come AFTER a sustained improved performance.
The Hornets crushed opponents in January 2008. Attendance did rise during this time despite the announcement of the benchmarks prior to the run. It bounced later. The following season really saw the attendance spike, even before a single game was played since it goes largely by sales.
Ownership etc. will complain, but what will matter is a lack of improvement next season if the wins come this season.
I'm sure it matters to those looking for things to complain about but who lack enough actual concern to do anything more than merely griping.
Even at it's best, Hornets attendance will less in raw numbers than in other markets due to the Arena size, but the NBA is just fine with that considering they actively deemed the Arena, with ongoing upgrades, as NBA-level on three occasions in 10 years.