I can't remember if it was a thread on here or a conversation I had IRL with someone trying to explain Texas Tech and Lubbock to people who aren't familiar with the Texas dynamic.
I'm from Texas and I don't think anybody here likes Lubbock, expect maybe nostalgic Tech alumni. Even with his connection to the school, there are greener pastures, and it doesn't get much better than Cal and N. Cal. Better program and best place to live in the country. Hell, there might even be less pressure there too.