How do you think this would work out: How about for $200-$400 (still debating the price), you can receive a membership to a theater and see any movie without paying for the rest of the year? The exception will be midnight showings, where you got to pay and reserve upfront for that. It would make a hell of a Christmas gift for people, and I'd say most people see about 10 films in the theater. Do you think it could be profitable?
Not a chance. You know how many movies people would see with that? People who only go see a handful of movies a year would have no interest in it.
I like the idea, it's just not going to happen anytime soon. I believe there are some monthly pass plans out there but they are few and far between and outside of the biggest markets and the few chains that take them, they are useless.
Now if I were a smaller movie studio that released say 3-6 movies a year, I would try something like a season pass that tied into certain movie chains. If you buy tickets for all of the movies we offer at once, you save money on the price of each ticket. Like say if Studio X was releasing 5 films in 2013. If you are interested in those films, rather than paying $12 a ticket for them, you can pay $50 upfront and receive a printable pass for each movie. If you aren't interested in one of the movies, you could always sell or even exchange your movie pass.