They'll keep the die hards but if they give the impression of killing off every "good" character in one episode they run a high risk of losing those fringe viewers.
I don't agree. I had never heard of GOT, was just checking out the movie board and saw the huge Season 1 thread a few months after it ended.
Didn't read past the original post with the snyopsis of the characters.
Watched season 1 in two days on the HBO Cox thing. I was so pissed Ned got killed. Guess what, I bought the series and read the first 4 books in about a month.
You aren't fringe if you are following a 3rd season. I think the last scene of the season Arya getting knocked out would cause so much buzz, that the 4th season opener would break records.