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UltimateHog 
Arkansas Fan
Springfield, MO
Member since Dec 2011
17321 posts
| Kevin Butler actor sued by Sony (Posted on 10/9/12 at 12:26 am)
LINK
quote:
Jerry Lambert, best known among PlayStation fans as the actor who portrays marketing maestro Kevin Butler, is being sued by Sony for breach of contract. The news comes as Lambert was featured in a commercial for Bridgestone’s Game On promotion, where he is seen playing Nintendo Wii in a similar style to his Sony executive alter ego.
RIP funny arse Playstation commercials.
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finchmeister08 
Florida Fan
Slow dancing in a burning room.
Member since Mar 2011
8440 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 6:02 am to UltimateHog)
when was the last time he did a playstation commercial? PS Move? I thought he was long gone long ago.
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taylork37 
Ohio State Fan
The social pipeline
Member since Mar 2010
6643 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 7:50 am to UltimateHog)
This is Bush League by Sony.
Unless there is something in his contract, this is a joke.
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Tactical1 
New Orleans Saints Fan
Denham Springs
Member since May 2010
9124 posts
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| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 10:20 am to taylork37)
The very idea that Sony suggests that because actor Jerry Lambert is handling a Wii peripheral (that is not mentioned by nor is it the basis of the ad) would create confusion among consumers is insulting. I know that Sony has to protect their investment but at the cost of underhandedly insulting the market is pretty low. If you have read Sony's release on this issue you know exactly what I am referring to.
The idea that if you saw the actor Jerry Lambert on TV with any other electronic device in his hand other than a Sony product, you would become confused. Bull shite.
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BaddestAndvari
New Orleans Saints Fan
That Overweight Racist State
Member since Mar 2011
9317 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 10:36 am to Tactical1)
quote:
The very idea that Sony suggests that because actor Jerry Lambert is handling a Wii peripheral (that is not mentioned by nor is it the basis of the ad) would create confusion among consumers is insulting. I know that Sony has to protect their investment but at the cost of underhandedly insulting the market is pretty low. If you have read Sony's release on this issue you know exactly what I am referring to.
The idea that if you saw the actor Jerry Lambert on TV with any other electronic device in his hand other than a Sony product, you would become confused. Bull shite.
With our court system the way it is: Sony will win.
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sbr2
Member since Apr 2011
8358 posts
Online
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 10:39 am to Tactical1)
I did get a case of vertigo when I saw Lambert using a Wii, I was so confused and Sony is looking out for me
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Devious 
Stanford Fan
Disconnecting
Member since Dec 2010
17478 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 10:44 am to taylork37)
quote:
Unless there is something in his contract
well they are suing for breach of contract, so.....
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taylork37
Ohio State Fan
The social pipeline
Member since Mar 2010
6643 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 11:15 am to Devious)
quote:
well they are suing for breach of contract, so.....
Doesn't necessarily mean there is anything in his contract to prevent him from doing what he did. IF there is, I would not see how Lambert wouldn't have known that.
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MakeMoney 
Maryland Fan
Guck Foodell
Member since Aug 2008
1723 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 2:05 pm to taylork37)
Some of these are hilarious
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Alabama Slim 
Alabama Fan
2009,2011 BCS National Champions
Member since Jul 2007
8793 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 4:27 pm to BaddestAndvari)
quote:
With our court system the way it is: Sony will win.
as they should.
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Jcorye1 
LSU Fan
Tom Terrific (greater than) Brees
Member since Dec 2007
23351 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 4:40 pm to UltimateHog)
Meh, I think it's a stupid move by Sony. Nobody even picked up on it, and they are losing their best commercials.
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taylork37
Ohio State Fan
The social pipeline
Member since Mar 2010
6643 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 5:10 pm to Alabama Slim)
I mean if it is in his contract i agree, but since we dont know if it is, what is your reasoning?
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Moss
New Orleans Saints Fan
Member since Sep 2012
1078 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 8:39 pm to Alabama Slim)
quote:
With our court system the way it is: Sony will win.
as they should.
Not so fast. Nothing wrong with what he did. I bet the contract said Kevin Butler couldn't be in any other commercials. It makes no sense that Jerry Lambert can't appear in any other commercial ever.
quote:
According to The Hollywood Reporter, Bridgestone has now responded to those claims, saying "Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial." Bridgestone will reportedly fight the suit on the grounds that Sony does not actually own a trademark for the Kevin Butler character, and that “the character has not acquired secondary meaning and that there is no likelihood of confusion among consumers.”
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BaddestAndvari
New Orleans Saints Fan
That Overweight Racist State
Member since Mar 2011
9317 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 9:07 pm to Alabama Slim)
quote:
as they should.
No they shouldn't
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UltimateHog
Arkansas Fan
Springfield, MO
Member since Dec 2011
17321 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/9/12 at 10:14 pm to Moss)
quote:
According to The Hollywood Reporter, Bridgestone has now responded to those claims, saying "Mr. Lambert is one of the actors who appeared in the commercial as a Bridgestone engineer. Bridgestone denies that 'Kevin Butler' appears in the Bridgestone commercial discussed herein and thus denies that he speaks or does anything whatsoever in the commercial."
So they are saying it's okay for him to appear in a similar role to Kevin Butler as long as his name isn't shown as Kevin Butler?
I highly doubt only the name Kevin Butler was in his contract.
Kevin Butler might not speak in the commercial, but Lambert does.
Original Commercial
This post was edited on 10/9 at 10:16 pm
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Alabama Slim
Alabama Fan
2009,2011 BCS National Champions
Member since Jul 2007
8793 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/10/12 at 4:06 am to BaddestAndvari)
quote:
No they shouldn't
so you have someone under contract to promote your product in national advertising and they show up in another commercial pimping your direct competitors system? that's never going to work out well for the actor. guaranteed they had a no compete clause in the contract that probably extended several years past his contract with sony. corporations don't play around with that sort of thing and him and/or his agent should have known better.
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Alabama Slim
Alabama Fan
2009,2011 BCS National Champions
Member since Jul 2007
8793 posts
| re: Kevin Butler actor sued by Sony (Posted on 10/10/12 at 4:18 am to Alabama Slim)
quote:
CVG reports that the Bridgestone advert initially aired three days after Lambert’s contract with Sony expired, but that an “exclusivity clause” prevented the actor from phaving his likeness used alongside any rival games product or console – like the Wii.
LINK
their case against bridgestone is very weak however
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