Please explain why?
Simple exposure for the football team.....if you are going to be good then you want people on ESPN talking about you as much as possible. There is nothing like a season opening Classic matchup to do this especially for a smaller school.
Now they lose one game of the match up.
True....I would assume they got some type of monetary compensation on this matter from the Classic.....unless they just called it even for not having to travel to BR.
the school itself loses exposure
Not really. You will still get your commercials on the tube and think of the extra exposure you get from the other outlets like I mentioned above.
Ft Worth loses revenue
I can bet you that the TCU athletic administration has very little concern for Ft. Worth......Ft. Worth is a pretty bad arse little place and can fend for itself. In fact I would recommend every Tiger fan make it down to the Stockyards at some point before or after the game. I know I will.