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Microsoft defends the Xbox One's Licensing, Used Game Policies - Great Interview
Posted on 6/12/13 at 9:10 am
Posted on 6/12/13 at 9:10 am
LINK
I tried to include some of the main points, but I'd highly suggest reading the whole thing.
quote:
"This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand."
quote:
it's true, consumers around the world (and around the Internet) loudly expressed how much they dislike the changes Microsoft announced to its game licensing terms (and online requirements) for the Xbox One last Thursday, giving Sony the ammunition it needed to win E3 by basically doing nothing.
quote:
The reaction wasn't a surprise to Mehdi, though. In fact, he said a lot of the way people have responded to Microsoft's moves was "kind of as we expected." But the implication of his statements in an in-depth interview with Ars Technica was that this temporary confusion and discomfort among the audience would be worth it as gamers and consumers adjust to a console world without game discs.
"We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better."
Mehdi made a comparison to the world of home movie viewing, where inconvenient trips to Blockbuster Video have been replaced with Netflix streaming on practically any device instantly. On Xbox One, having all games exist as cloud-connected downloads enables new features like being able to access your entire library at a friend's house with a single login, or loaning games to up to ten "family members" digitally and remotely.
quote:
"In the future, you can imagine the capability to have different licensing models, different ways that people have to access games. This all gets unlocked because of digital." He wouldn't get drawn into details, but when I suggested ideas like an "all-you-can-play" Netflix for games or purely digital game rentals, he didn't shoot me down. "Sure. It could be a variety of ways."
quote:
"As you go into a digital world, what's happening is publishers are choosing to have different business models and consumers are saying 'hey, if I can't resell the title, provide for me a different way to get value to get into your game.' And we think the market will be efficient in finding good models that work for consumers."
quote:
"Within that, we've tried to optimize, and I think we've found a great balance across all of those dimensions," Mehdi said. "But there are tradeoffs. We do want to support everyone in that system, beginning with the consumer. But we want publishers to get paid for the great IP they work on. We want retailers to be able to drive and sell our products and make a profit. So we are trying to balance across all those."
quote:
"It has value that is in so many areas that is not in competing systems. … That is a thing that each consumer will choose… and ultimately consumers will decide which is better. It's a big market."
I tried to include some of the main points, but I'd highly suggest reading the whole thing.
This post was edited on 6/12/13 at 9:11 am
8
Posted on 6/12/13 at 9:12 am to RTR America
Might as well just re-title the thread:
"Official Wednesday 6/12 Xbone Circlejirk/Damage Control Thread"
"Official Wednesday 6/12 Xbone Circlejirk/Damage Control Thread"
Posted on 6/12/13 at 9:13 am to RTR America
This is the stuff MS needed to let people know about between the May reveal and E3.
Posted on 6/12/13 at 9:13 am to RTR America
good for them i guess, but the consumer speaks with their wallet so we won't really know any positive or negative impact until the first few quarters numbers come out
Posted on 6/12/13 at 9:16 am to StraightCashHomey21
DOESN'T MATTER PS4
Posted on 6/12/13 at 9:19 am to StraightCashHomey21
The thing that frustrates me with them is he says they expected this kind of response from gamers. Then why not try to get out in front of that?
I am looking forward to both consoles, but I can't see PS4 doing anything other than sticking with the status quo. Microsoft seems to be taking steps in the direction to change the way we play games. The cloud processing and their 300,000 servers are a step in the right direction.
I am looking forward to both consoles, but I can't see PS4 doing anything other than sticking with the status quo. Microsoft seems to be taking steps in the direction to change the way we play games. The cloud processing and their 300,000 servers are a step in the right direction.
Posted on 6/12/13 at 9:24 am to RTR America
quote:
is he says they expected this kind of response from gamers. Then why not try to get out in front of that?
was my thoughts exactly when I read that
Posted on 6/12/13 at 9:25 am to RTR America
Nice article, RTR. This is why Microsoft will put Sony out of the gaming industry. Forward thinking.
This post was edited on 6/12/13 at 9:26 am
Posted on 6/12/13 at 9:25 am to RTR America
quote:
The thing that frustrates me with them is he says they expected this kind of response from gamers. Then why not try to get out in front of that?
piss poor if you ask me and its caused people already to say they are making the switch
quote:
The cloud processing and their 300,000 servers are a step in the right direction.
sony has briefly talked about how they will use cloud, basically saying we will use cloud
Posted on 6/12/13 at 9:26 am to AUCE05
quote:
Nice article, RTR. This is why Microsoft will put Sony out of the gaming industry.
-5/10
these threads have been civil and productive for the most part keep this bullshite out of them.
Posted on 6/12/13 at 9:27 am to RTR America
So he knew the response would be this way, but they did nothing to try to mitigate the negativity? Yeah this is pure PR spin for the shite show of policies. Hindsight is definitely 20/20 here.
If Microsoft is so adamant about reinventing the wheel, why not be straightforward and let your customers know what's going on instead of telling them to basically frick off and play the 360?
If Microsoft is so adamant about reinventing the wheel, why not be straightforward and let your customers know what's going on instead of telling them to basically frick off and play the 360?
Posted on 6/12/13 at 9:28 am to LewDawg
quote:
instead of telling them to basically frick off and play the 360?
yea that was fricking redic
Posted on 6/12/13 at 9:28 am to StraightCashHomey21
quote:
these threads have been civil and productive for the most part keep this bullshite out of them.
This board has been so much better than anywhere out there. Less fan boy knee jerk reaction and actual conversations.
Posted on 6/12/13 at 9:29 am to RTR America
quote:
Microsoft seems to be taking steps in the direction to change the way we play games.
This is a very very very debatable topic...and has made for some good discussion these last few days...
They introduce something like cloud computing, which I do agree has some potential (although IMO overstated), but then do something like not allowing rental games for the indefinite future.
Whether or not you agree with where the gaming industry is headed and who is taking the correct steps, when you are limiting feature and not really considering the status quo it is not going to be well received.
Posted on 6/12/13 at 9:29 am to RTR America
Have fun with this MS. Have never picked Sony over xbox until now. But none of the benefits of a digital gaming experience appeal to me. I just want to put the game in the machine and play. But I don't stream movies either.
Posted on 6/12/13 at 9:36 am to taylork37
quote:
then do something like not allowing rental games for the indefinite future.
I wouldn't be surprised that at some point they find a way to introduce a rental service online.
He said they contemplated putting the thing out without it even having a disc tray (wouldn't be surprised to see a future version of the X1 like this), but feared that would be too much change for people to handle.
People don't like change to something that is their favorite hobby and has had the same distribution method for decades, but if they are able to make this change a positive one the market will eventually react well to it.
Posted on 6/12/13 at 9:39 am to RTR America
These guys are idiots for not getting out in front of this. So stupid.
Posted on 6/12/13 at 9:42 am to The Sad Banana
quote:
These guys are idiots for not getting out in front of this. So stupid.
They had a whole month in between their conferences. How did they not start full court PR on why this change is good. It is so frustrating.
Posted on 6/12/13 at 9:44 am to The Sad Banana
I want the PS4, but I like the Xbox 1 controller better! I think I'll just stick with the PS4. Plus Infamous:Second Son looks awesome as hell. And PS4 has Naughty Dog who said that working with the PS4 will be terrifying, because of the graphics, & to add to that they said that they are working on something new. The only Xbox exclusive I really like is Ryse.
This post was edited on 6/12/13 at 9:45 am
Posted on 6/12/13 at 9:44 am to RTR America
trying to move the industry forward by going digital? steam has already done that and at this point most of the users who want digital distribution are already on PC. I remember when valve forced steam on computer users, I said it was stupid, but steam has grown into a huge development and distribution community. That's not to mention the myriad other game distribution outlets available to PC users. MS trying to force digital is not a great idea because they are going to be the only distributors on their console.
Indie developers dislike consoles over steam because in the last generation MS was taking huge cuts of developer money JUST TO UPDATE a game, much less allow user created mod distribution. This guy wants to talk about creating values by going digital? As long as there is only one distribution method on each console, prices will remain high. Honestly, who out there bought a AAA title digitally via XBL? Seriously, who out there paid 50 dollars for a six month old game? Not fricking me because it was much cheaper to buy used, even though buying used games at gamestop is still a rip off.
MS thinks piracy is bad on xbox so that's why they are doing this drm/daily check in stuff? LOL. When valve released steam piracy was rampant. Steam combats piracy not by making it harder to pirate, but by making it much more convenient and affordable not to pirate.
This is a thinly veiled half assed attempt to cover their asses. Console developers don't give a frick about moving the gaming industry forward. They care about turning a profit to cover the losses they sell their consoles for. Sony isn't completely innocent either. The whole "Oh yeah! we support used and loaned games! (but its up to the publisher)" deal is going to end up the same way. At least sony had the brains to keep quiet about it and let MS take the heat.
/rant. TLDR summary: MS have been pretty dumb about their entire approach to the sensitive subject of "owning" a game. They are covering their tracks now.
Indie developers dislike consoles over steam because in the last generation MS was taking huge cuts of developer money JUST TO UPDATE a game, much less allow user created mod distribution. This guy wants to talk about creating values by going digital? As long as there is only one distribution method on each console, prices will remain high. Honestly, who out there bought a AAA title digitally via XBL? Seriously, who out there paid 50 dollars for a six month old game? Not fricking me because it was much cheaper to buy used, even though buying used games at gamestop is still a rip off.
MS thinks piracy is bad on xbox so that's why they are doing this drm/daily check in stuff? LOL. When valve released steam piracy was rampant. Steam combats piracy not by making it harder to pirate, but by making it much more convenient and affordable not to pirate.
This is a thinly veiled half assed attempt to cover their asses. Console developers don't give a frick about moving the gaming industry forward. They care about turning a profit to cover the losses they sell their consoles for. Sony isn't completely innocent either. The whole "Oh yeah! we support used and loaned games! (but its up to the publisher)" deal is going to end up the same way. At least sony had the brains to keep quiet about it and let MS take the heat.
/rant. TLDR summary: MS have been pretty dumb about their entire approach to the sensitive subject of "owning" a game. They are covering their tracks now.
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