Former model sues Mad Men for using her image in the credits without her consent

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Someone's suing mad over Mad Men.

The studio behind the Emmy-winning AMC series has been slapped with a lawsuit by a woman who claims that the show used an unauthorized image of her for its famous opening credits.

In a lawsuit filed Friday against Lionsgate in Los Angeles Superior Court and obtained by E! News, model Gita Hall May, who shot to fame in the 1950s and 1960s, alleges that the show's producers didn't secure her consent before running a shot of her face taken from a 1950s Revlon hairspray ad photographed by legendary lensman Richard Avedon. (Deadline was the first to report on the lawsuit.)

"Given her stature, [May] consented to the use of her likeness, and the Avedon photo embodying it, only for the then-current run of the Revlon campaign," the complaint states. "At no time did she agree to allow, forty years later, her image to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a cable television series, without her consent and for commercial purposes."

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