ESPN has reached a 12-year agreement
with the SEC and Big 12 for the rights to air the Allstate Sugar Bowl in New Orleans across multiple platforms from January 2015 through 2026. Each year, the Sugar Bowl, previously referred to as the Champions Bowl, will be played Jan. 1 in prime time. In a joint statement ESPN president John Skipper, SEC commissioner Mike Slive and Big 12 commissioner Bob Bowlsby said...
"Given the history of excellence by teams in the SEC and Big 12, we recognized the value in securing long-term rights to the Sugar Bowl,", "the matchup will provide college football fans with a memorable way to start the New Year on ESPN's many platforms."