Did Nike have a Super Bowl commercial?
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Did Nike have a Super Bowl commercial?
Posted by Paul Allen on 2/4 at 2:16 pm
I don't recall seeing any shoe company with an ad. What gives?

The Air Jordan SB commercials were awesome back in the day.




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Posted by JohnnyKilroy on 2/4 at 2:18 pm to Paul Allen
quote:

The Air Jordan SB commercials were awesome back in the day.

LINK



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Posted by Paul Allen on 2/4 at 4:34 pm to JohnnyKilroy
Awesome


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Posted by TorNation on 2/4 at 5:24 pm to Paul Allen
Sketchers had and ad.
Seems like addidas had one but may have not been for shoes.


This post was edited on 2/4 at 5:25 pm

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Posted by Tim Taylor on 2/4 at 5:56 pm to TorNation
Nike doesn't need one. When your next biggest competitor in the market had $10 billion less in revenue than you in the previous year, you don't need to do much advertising.


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Posted by Paul Allen on 2/4 at 5:59 pm to Tim Taylor
Yeah, you could have said that about Nike in the 90's


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Posted by Nature Boy on 2/4 at 6:01 pm to Paul Allen
Nike just signed Rory and they're pairing him up with Tiger in a lot of new ads. Super Bowl ads cost like 4 million a year. They can pass on that and use their ad dollars in better spots. The impact of a SB ad would have been minimal considering the cost.


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Posted by Paul Allen on 2/4 at 8:50 pm to Nature Boy
What about a LeBron commercial?


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Posted by castorinho on 2/4 at 8:59 pm to Tim Taylor
quote:

Nike doesn't need one. When your next biggest competitor in the market had $10 billion less in revenue than you in the previous year, you don't need to do much advertising.





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Posted by brewhan davey on 2/4 at 9:09 pm to Tim Taylor
quote:

Nike doesn't need one. When your next biggest competitor in the market had $10 billion less in revenue than you in the previous year, you don't need to do much advertising.


It's never a bad idea to advertise, no matter how much of the market share you have.



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Posted by Wendell T. Stamps on 2/4 at 9:13 pm to brewhan davey
They did have their logo plastered all over 22 players on every snap though, so they probably figured their brand had enough air time.


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Posted by Paul Allen on 2/4 at 9:38 pm to brewhan davey
quote:

It's never a bad idea to advertise, no matter how much of the market share you have.



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Posted by laxer17 on 2/4 at 10:02 pm to Paul Allen
quote:

quote: It's never a bad idea to advertise, no matter how much of the market share you have.

Considering their logo was on every player, coach, and person on the sideline, plus the championship shirts have the logo on them, I think they advertised plenty



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