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| Starbucks theory Posted by Chef Leppard on 5/1 at 1:28 pm Been talking to my cousin about buying a foreclosed property together. He told me a good indicator of where to find property where value is going up is look at where they're building new Starbucks at. He said their development division uses some of the most scientific demographic projection studies in the country. Anybody ever hear this before? Or is this crap Reply • Back to Top |
| I've heard of it but considering they closed a lot of stores a few years ago, it would seem that they get it wrong too. I would you my own due diligence if I were you Reply • Back to Top |
quote: I heard it a few years back when everything was booming so... quote: Reply • Back to Top |
| Don't know how feasible this is for you but every school district of any size does demographic trend studies looking forward 5 to 10 years. If you have any contacts with central office workers you might be able to find out which neighborhoods are declining and which ones are ascending. I would trust this more than Starbucks because Starbucks is primarily concerned with traffic flow. Reply • Back to Top |
| It's called GIS, and it's not exactly what you think it is. It helps them pick out the ideal location, down to the side of the street, by analyzing traffic flows and demographics. McDonald's has the best one in the world and CVS has one of the top ones as well. Burger King and Walgreen's don't even try to compete, they just build right next door. Reply • Back to Top |
Posted by Chef Leppard on 5/1 at 2:04 pm to TheHiddenFlask I can see the CVS thing maybe, but McDonald's? They will throw one of those friggin things up anywhere Reply • Back to Top |
quote: Sound business plan. Find what the leader does. Copy. Save on R&D. Profit!! Reply • Back to Top |
| I call BS. If it were true there would be no Sbux in Sacramento or LV. Reply • Back to Top |
| There is a starbucks less than 1000 feet from my house and I assure you this value isn't going up. Reply • Back to Top |
quote: I used to do a economic research work for Louisiana public entities. Everything is done on a shoestring budget. I would hardly trust the data. Reply • Back to Top |
quote: FWIW, I'm not throwing it out there as a theory. Their management has admitted it. quote: It is, but it's a real losers strategy. It's not that the idea is bad, but the kind of management that is okay with second place is never a good one. Reply • Back to Top |
quote: When it comes to new school construction they pay the money and get good data. In fact, the last 10 year projection Bossier did on student populations (2000 projecting to 2010) the projections on major shifts were dead on. Reply • Back to Top |
quote: AH HA! Walgreens one upped CVS at the Napoleon and S. Claiborne intersection in N.O. Walgreen's has been there a while but CVS is going up across the street. I bet CVS has the better corner though. As for following the leader strategy, I think a lot of people blamed that for the US car makers downfall. They would try to copy the Japanese, but when they did, the Japanese had already moved ahead to the next thing. Or so how the theory was told to me. Reply • Back to Top |
quote: quote: Does not compute. Reply • Back to Top |
quote: It's not a football game. BK isn't really competing against McDonald's, BK is competing against not making any money. As long as they win that competition they're doing ok. Reply • Back to Top |
| As a publicly traded entity whose value is extrapolated by directly comparing it to its peers, it is absolutely competing against McDonalds. That is one of the fundamental bases for valuation of any public company. As a company in general, its competing against making more money this year than it did last year. The only companies competing against "not making money" are the ones on the verge of bankruptcy or already in bankruptcy and concerned about their creditors zeroing the equity. Reply • Back to Top |
| Under that theory, every publicly traded company that isn't Apple should immediately fire their board and every C level executive because they're not making as much money as Apple. That's not a sensible way to look at the business world. Reply • Back to Top |
quote: No, you're just not interpreting what I said correctly at all, and I think you're doing it on purpose. Reply • Back to Top |
quote: So as long as they are making any money, it doesn't matter to you? Can I work for you? They are definitely competing for a limited supply of hungry stomachs that desire crappy greasy food. To say otherwise is obtuse. Reply • Back to Top |
quote: Right back atcha. To the original point, BK's job is not to "beat" McDonald's but to maximize its own revenue over expenses. If they think they can do that better by piggybacking on McDonald's GIS as opposed to trying to come up with their own proprietary, superior system, at great cost, I'm not really in a position to second-guess that. This "NEVER SETTLE FOR SECOND PLACE" stuff is like it's coming off a No Fear shirt from 1997. With respect to the other example of Walgreens/CVS, some time ago I read an article (which of course I can't find right now) that said when a pharmacy went up across the street from another pharmacy, the existing store's revenues actually went up. Apparently some sort of clustering effect draws more consumers to that corner. Dunno if the same thing applies to BK and McD's but it wouldn't surprise me. Reply • Back to Top • Refresh |
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