UNO unveils new athletic logo
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UNO unveils new athletic logo
Posted by GEAUXmedic on 7/17 at 12:06 pm










quote:

Our logo is the primary visual aspect of our brand; which, along with our Southland Conference affiliation, institutional mission and championship culture, is an extension of our athletics identity," said Director of Athletics Derek Morel. "We are focused on building a brand which is representative of our university, our students, our alumni and our great city."

"It is certainly an objective to introduce a logo which will create awareness and foster interest in the University of New Orleans and Privateer Athletics.  We are excited for this next phase in the renaissance of Privateer Athletics and confident this 'new look' along with our 'new league' will create lift for our brand and help raise the profile of our program and the University of New Orleans."

Designed by Joe Bosack & Co., an experienced marketing agency noted for its ability to deliver unique, enduring and compelling brand identities for its clients, the new Privateer is the most aggressive-looking version of the logo in the school's history.

The final product presented on Wednesday comes from several months of focus groups held on campus that included UNO athletic administrators, coaches, student-athletes, as well as campus admissions representative, faculty, staff, campus marketing team members and alumni.

The logo reflects recommendations made by these groups which strongly urged Bosack & Co. to present an athletic mark that strongly ties into the city and the popular fleur de lis, while also removing the color red.


New:


Old:


This post was edited on 7/17 at 12:42 pm

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Posted by TigerRantMan99 on 7/17 at 12:09 pm to GEAUXmedic
crickets


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Posted by LST on 7/17 at 12:25 pm to GEAUXmedic
So are they getting rid of red?


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Posted by King of New Orleans on 7/17 at 12:26 pm to LST
so all theyre waiting for is the face



This post was edited on 7/17 at 12:27 pm

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Posted by Hester Carries on 7/17 at 12:28 pm to King of New Orleans
Ive always liked their old one




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Posted by GEAUXmedic on 7/17 at 12:29 pm to Hester Carries
They're replacing the athletic logo. Not the university one


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Posted by craigbiggio on 7/17 at 12:30 pm to GEAUXmedic
DERP

This post was edited on 7/17 at 12:31 pm

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Posted by GEAUXmedic on 7/17 at 12:34 pm to craigbiggio
Doesn't look bad


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Posted by Shoulderchoke on 7/17 at 12:34 pm to craigbiggio
Hat looks like a penis tip


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Posted by D011ahbi11 on 7/17 at 12:34 pm to GEAUXmedic
Not really a fan, but I guess it's better than the old.

This post was edited on 7/17 at 12:36 pm

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Posted by craigbiggio on 7/17 at 12:36 pm to Shoulderchoke
quote:

Hat looks like a penis tip





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Posted by T on 7/17 at 12:39 pm to GEAUXmedic
That has to be from the same company that designed toonces. They also did bama, arkansas, nicholls and alot more. They all pretty much look the same.


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Posted by GEAUXmedic on 7/17 at 12:43 pm to T
Yeah but for what it is I like it.. I'm definitely buying a hat with the NO logo


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Posted by TigerintheNO on 7/17 at 12:44 pm to GEAUXmedic
I used to work for their athletic dept. when the old logo was introduced. It was a copy of Seton Hall's old logo.


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Posted by barry on 7/17 at 12:44 pm to T
What a tremendous waste of money for a small university like UNO.


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Posted by Hazelnut on 7/17 at 12:46 pm to Shoulderchoke
quote:

Hat looks like a penis tip

Get your mind out of the gutter



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Posted by D011ahbi11 on 7/17 at 12:47 pm to D011ahbi11
Some of The secondary logos look better, I like the interlocking NO.


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Posted by ElroyJetSon on 7/17 at 1:03 pm to D011ahbi11
Oh wow it makes a fleur de lis! So kewl!


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Posted by Sophandros on 7/17 at 1:03 pm to GEAUXmedic
I like the rebrand.


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Posted by LSU-MNCBABY on 7/17 at 1:04 pm to GEAUXmedic
is it bad when i clicked on this I was expecting something with the card game uno having a sporty looking new logo?


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