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Tim Heitman-USA TODAY Sports
According to a updated study performed by former LSU economics professor Dr. Loren C. Scott, LSU Athletics generated $397.5 million in new sales to Baton Rouge area firms, including $119.7 million in new household earnings...
quote:

The report, “It’s Not Just Entertainment: The Economic Impact of LSU Sports on Louisiana and The Baton Rouge Metro,” tracks the direct and indirect effects of LSU Athletics on the local and statewide economy. The study is the third done by Scott on LSU Athletics. Scott’s first report on LSU Athletics was released in May of 1991 with the second in January of 2002.

“LSU Athletics are a community investment,” LSU Vice Chancellor and Director of Athletics Joe Alleva said. “This study shows the important impact that LSU Athletics have on the community, and how important it is for the community to help LSU Athletics through traffic, parking and support.”
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