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Wendy’s plans on introducing surge pricing for menu items starting next year
Posted on 2/27/24 at 11:18 am
Posted on 2/27/24 at 11:18 am
This will certainly end well for them.
LINK
quote:
Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
quote:
Industry experts warned that Wendy’s should expect backlash when it tries to hit up hungry diners with ever-shifting prices.
“There are people who view dynamic pricing as a rip-off,” restaurant analyst Mark Kalinowski told The Post.
Added restaurant consultant Arlene Spiegel, “It won’t fly and guests will be very upset. You can’t surprise a guest with, ‘Your meal will cost another 50 cents or $1 today.’”
quote:
Franchise owners contend that dynamic pricing is more about helping with scheduling and easing the burden on kitchen staff during peak hours – as opposed to maximizing profits.
LINK
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