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Hertz Unloading EV Fleet In Massive Fire Sale: Lost Hundreds Of Millions In EV Gamble…

Posted on 5/11/24 at 7:57 am
Posted by Toomer Deplorable
Team Bitter Clinger
Member since May 2020
17870 posts
Posted on 5/11/24 at 7:57 am
Posted by Revelator
Member since Nov 2008
58147 posts
Posted on 5/11/24 at 8:00 am to
Gamble? It’s not gambling when you know you will fail before you play
Posted by ibldprplgld
Member since Feb 2008
25076 posts
Posted on 5/11/24 at 8:07 am to
I'm not sure how they ever thought investing in that many EVs was a solid idea. Did they have market research that 165K+ of their customers wanted EVs? And really, the number of customers needed to support that many vehicles is a lot more than just 165K since I'm sure one Hertz vehicle supports the need for probably 20+ customers rental needs, if not more.

Seems like an EV is the last type of car a person in a rental situation would want: you're likely in a city you are not familiar with on business or vacation and you now have to worry about finding a charger for a car you aren't accustomed to driving? Great idea.

Posted by trinidadtiger
Member since Jun 2017
13501 posts
Posted on 5/11/24 at 8:09 am to
This is just another example of "group think" in the executive offices, akin to the bud light fiasco.

Hertz built its reputation on quickly getting a person checked in/out and on their way at the airport (remember oj ads). Decades ago they realized "ease of use" was the number one item on the agenda of customers.

Flash forward, now they give a car to many people who have never driven an electric car, in a strange city, then you have to be paranoid the whole time you are driving it that the charge will die, then you have to figure out where a charging station is with fear of taking a wrong turn and ending up in some place akin to the 9th ward.

When they suggested this, someone in the executive suite should have suggested they go full monty and just use horses, to illustrate how stupid the idea was.
Posted by tadman
Member since Jun 2020
3842 posts
Posted on 5/11/24 at 8:14 am to
I rent cars all the time for work and this was the dumbest idea I'd heard in months. Between electric cars that I don't want to figure out how to charge and those obnoxious Tom Brady ads, and also the swatting scandals wherein Hertz calls the police and reports a rental car as stole (but its not really).

Yeah not a chance I rent from Hertz. Enterprise and National Platinum here for over a decade.
Posted by GurleyGirl
Georgia
Member since Nov 2015
13174 posts
Posted on 5/11/24 at 8:41 am to
Yep, I would never rent an EV knowing their limitations.
Apparently, most people feel the same.
Posted by Longdriver98
Alpharetta, GA
Member since Nov 2005
3107 posts
Posted on 5/11/24 at 8:41 am to
Just as GM is ending the Malibu to go full EV

Dumb asses
Posted by weptiger
Georgia
Member since Feb 2007
10363 posts
Posted on 5/11/24 at 9:46 am to
This probably had as much to do with ESG scores and financing as it did a deliberate strategy to force the EV upon a customer.

What customer base EV’s have lies with leftists in large cities and suburban areas where commute lengths and charging options are known. The rental car market has no need for the EV option.

Posted by Bard
Definitely NOT an admin
Member since Oct 2008
51790 posts
Posted on 5/11/24 at 10:30 am to
quote:

This probably had as much to do with ESG scores and financing as it did a deliberate strategy to force the EV upon a customer.


Along with that, there was a massive gaslighting campaign to promote EVs as being so much better than ICE vehicles. People bringing up points about weather, charging times, grid capacity, charger availability, etc. were dismissed as Luddites.

What change the attitude of the public toward EVs? EVs. Enough people finally bought them that a more honest picture of their pros and cons was able to overwhelm the gaslighting. The result was that more and more people realized the technology and infrastructure aren't anywhere near the claims in many instances and that the cost to repair can be astronomical.
Posted by idlewatcher
County Jail
Member since Jan 2012
79324 posts
Posted on 5/11/24 at 11:01 am to
Thanks Tom Brady
Posted by dat yat
Chef Pass
Member since Jun 2011
4326 posts
Posted on 5/11/24 at 11:17 am to
quote:

Seems like an EV is the last type of car a person in a rental situation would want


Exactly. On one of my trips the Tesla was the cheapest rental option. I paid extra for a mid size gasburner because that trip included a 4 hour drive to the company's satellite location. No fricking way I'm hunting down chargers or willing to wait an hour+ to charge up.

Posted by StayStrapped
Member since Apr 2024
71 posts
Posted on 5/11/24 at 12:13 pm to
quote:

Just as GM is ending the Malibu to go full EV

Dumb asses


They'll just get bailed out again.
Posted by BFIV
Virginia
Member since Apr 2012
7743 posts
Posted on 5/11/24 at 12:16 pm to
And who is going to buy them?
Posted by LRB1967
Tennessee
Member since Dec 2020
15804 posts
Posted on 5/11/24 at 12:20 pm to
I was in need of a rental car recently. I called Hertz and all of the non EVs were rented. Since I don't want to drive an EV, I had to rent a car elsewhere. It worked out ok, I got a better rate than Hertz was offering.
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