re: Who do influences actually influence?

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The very weak minded.

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This is seeing influencers based on a very narrow definition. Similar to proclaiming Reddit is a far left cesspool when in reality that is a tiny fraction of Reddit.

There are tons of influencers that give solid information and reviews and while there are probably some weak-minded people that blindly follow their advice the majority use their information as part of their decision making process.

A few well known influencers in their subject matter

Michael Jones aka Garrand Thumb guns

Erin Erin's Audio Corner and Amir Audio Science review both have well over $150k in test equipment and use Audio Precision analyzers and Klipppel Near Field Scanners to give the most accurate and precise measurements of speakers and electronics of anyone out there including the major magazines

The Hook Up gives excellent reviews on electronics, especially projectors

Andrew Morgan, Ariel Adams, and Ben Clymer. All are influencers in the wristwatch space.

The list is endless

Influencers aren't just people like the Kardashians. There are tons of people that are highly respected (plenty not so much) in their niche who meat the definition of an influencer.

The "lifestyle brands" have really capitalized on "influencers". Yeti and Traeger come to mind. In fact, the whole barbecue/smoking online community is a perfect example of "influencers" being successful. I left them out of the list in my other post.

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I think the amount of people social media influencers actually influence isn't that big. A lot of their followers are out of hate or morbid curiosity.

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That depends entirely on your definition of "influencer". I can promise you the people selling advertisement and putting together promo deals have a much broader definition of "influencer" than you.

And stupid kids. When I was a kid the Beatles were an overnight sensation and all the boys through their Brylcreem in the garbage and switched to bangs .

Simple minded people and their children.

It’s not much different than any commercial on tv. There is enough research to show that commercials have an effect on shopping trends. It is relatively inexpensive to produce and actually reaches the target market.

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The very weak minded.

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That didn't take long-------and for me, the appropriate answer.

People with zero personal intuition. They basically just copy other people.

When my 12 year old nephew was told I was going to costco yesterday he called me up to ask if I would buy him some chicken thing at the deli because something about seeing it on tictok. So I spent just over $3 buying two of them, one for his brother. So i'd say that he was influenced by someone to want one, which both said was good and was able to make two meals from...