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'The Fall Guy’ Kicks Off Summer Movie Season With Disappointing $28 Million Debut
Posted on 5/5/24 at 2:42 pm
Posted on 5/5/24 at 2:42 pm
Give us original films, they like to say
LINK
quote:
With ”The Fall Guy” (Universal), summer 2024 box office didn’t kick off; it just sort of happened. It opened to $28.5 million, a 52 percent drop from last year with “Guardians of the Galaxy Vol. 3.” Hopefully, that will be the last precipitous weekend drop (aside from the inevitable “Barbie”/”Oppenheimer” July weekend of $310 million).
This $76 million domestic weekend is bad, but “The Fall Guy” shortfall is worse. Estimates were broad, but worst-case scenarios predicted $30 million. The Ryan Gosling action rom-com had all the earmarks of audience appeal. Whatever its possible limitations — and a $130 million budget — that’s a terrible look to start the summer.
One underachieving release doesn’t certify similar results ahead, but it’s cause for major concern. It discourages future non-franchise projects, certainly at this level of expense. It doesn’t adjust the steep year-to-date drop, which now stands at 18 percent. It also elevates the high-performance demands for other major May openings: “Kingdom of the Planet of the Apes” next week, later “Furiosa,” and “The Garfield Move,” and another original, “IF.”
Each of those is expected to open better than “The Fall Guy,” some by quite a bit, but nothing is a given. We could be in for an even more difficult summer than expected.
LINK
17
Posted on 5/5/24 at 2:53 pm to RLDSC FAN
shouldn’t have made a diversity casting choice
Posted on 5/5/24 at 3:17 pm to SammyTiger
What the flying frick are you talking about.
Posted on 5/5/24 at 3:21 pm to RLDSC FAN
This movie has some of the worst trailers I've ever seen. I think it's probably the worst ad campaign since John Carter.
They tell you frick all about the movie. It's just a bunch of out of context quips, quick edits of actions scenes, and Gosling/Blunt mugging at the camera w/Foreigner blasting in the background. It's so completely random it may as well be a super bowl commercial that's parodying an action movie.
Also, I would not call this an original concept either. It's a loose remake of a 40 year old show that was moderately popular at the time but does not exactly have any kind of enduring fandom that can be relied on to build internet buzz.
So we have an existing IP that doesn't have a huge fanbase to bank on to create word of mouth, is trailers are terrible, and a shitload of people thought it had been released a month ago b/c of all the marketing and free screenings from when it was at SXSW.
The movie's failure is likely 90% the god awful marketing and 10% on most people who do want to see it thinking "Oh, I'll just stream it in few weeks."
They tell you frick all about the movie. It's just a bunch of out of context quips, quick edits of actions scenes, and Gosling/Blunt mugging at the camera w/Foreigner blasting in the background. It's so completely random it may as well be a super bowl commercial that's parodying an action movie.
Also, I would not call this an original concept either. It's a loose remake of a 40 year old show that was moderately popular at the time but does not exactly have any kind of enduring fandom that can be relied on to build internet buzz.
So we have an existing IP that doesn't have a huge fanbase to bank on to create word of mouth, is trailers are terrible, and a shitload of people thought it had been released a month ago b/c of all the marketing and free screenings from when it was at SXSW.
The movie's failure is likely 90% the god awful marketing and 10% on most people who do want to see it thinking "Oh, I'll just stream it in few weeks."
This post was edited on 5/5/24 at 3:58 pm
Posted on 5/5/24 at 3:37 pm to RLDSC FAN
quote:
Give us original films, they like to say
I think the problem is somewhat deeper. Two original films finished #1 and #2 at the domestic and global box office last year, with the latter taking home Best Picture at the Oscars.
Posted on 5/5/24 at 3:43 pm to RLDSC FAN
The movie looked interesting but nothing that I would have made plans to go out to see, particularly not during Cinco de Mayo weekend.
The “Summer” Movie Season won’t really start until KotPotA next weekend imo.
The “Summer” Movie Season won’t really start until KotPotA next weekend imo.
Posted on 5/5/24 at 3:46 pm to RollTide1987
quote:
Two original films finished #1 and #2 at the domestic and global box office last year, with the latter taking home Best Picture at the Oscars.
2 movies based on massive IPs.
Posted on 5/5/24 at 3:52 pm to RollTide1987
quote:
Two original films finished #1 and #2 at the domestic and global box office last year, with the latter taking home Best Picture at the Oscars.
Calling those two movies “original” is dishonest anyways. Barbie has been the most popular girls toy for decades and is a powerhouse IP in its own right. Oppenheimer was a WW2 psuedo biopic coming from one of the most popular directors of the 21st Century.
This notion that people want original films is a fallacy. Hollywood has been sourcing books, comics, real life stories, toys, and other media since its inception. Hell the highest grossing movie of all time (with inflation) is Gone With the Wind - sourced from a novel.
What is very annoying is when people see a sequel coming for a wildly successful movie that drew a great box office and was loved by the overwhelming majority of audience and idiotically wonder aloud “who asked for this?” The audience you fricking idiot, that’s who. Why the frick wouldn’t the studio continue the story of their characters when they have all the signs to do so? Just because YOU don’t want to see more of them or can’t fathom how they can tell another story featuring them doesn’t mean that other people feel the same way or that people far more creative than you can’t make it happen.
I swear some people just want to be miserable fricks and spread their miserable frickery online.
Posted on 5/5/24 at 3:54 pm to Dairy Sanders
quote:
What is very annoying is when people see a sequel coming for a wildly successful movie that drew a great box office and was loved by the overwhelming majority of audience and idiotically wonder aloud “who asked for this?” The audience you fricking idiot, that’s who.
Exactly
Posted on 5/5/24 at 4:04 pm to Dr RC
quote:
It's just a bunch of out of context quips, quick edits of actions scenes, and Gosling/Blunt mugging at the camera w/Foreigner blasting in the background.
It's Journey and the song is great. Blast it more.
Posted on 5/5/24 at 4:07 pm to athenslife101
quote:
What the flying frick are you talking about.
Sarcasm
Posted on 5/5/24 at 4:26 pm to RLDSC FAN
quote:
Give us original films, they like to say
Being against original ideas going to the big screen is a wild hill to die on.
These movies get 2 seconds in theaters to make money and get a streaming release that’s a week after the theater run, or in some cases get shelved entirely. There’s a lot larger factors at play here than just “audiences only want big block busters and super hero movies”
Also making 130 million dollar rom com is not the kind of “original ideas” that most were clamoring for more space in the theater to have. It’s so silly to me that these movies have completely irresponsible budgets and barriers to profit, but it’s the audience that gets blamed for not giving them a quarter of a billion dollar for every action movie put out.
The theaters need more volume and the studios need more diverse investments. But instead the goal is to smash a grand slam every at bat and cry at the audience if you swing and miss.
In a healthy movie market this movie is at most 50 mil and is like the 6th movie at the box office to open the summer. Instead we get this feast or famine model where the reaction is “movies are back!” And “movies are dead!” At every big release.
Posted on 5/5/24 at 4:55 pm to Keyser Sooieze
quote:
It's Journey and the song is great. Blast it more.
You're right I got the wrong old arse band. Either way, it's 40+ year old song being used to push a movie version of a 40+ year old show. They missed the nostalgia train for that aspect helping the marketing by at least 10 years. That campaign isn't anyone 30 or under to the theaters.
This post was edited on 5/5/24 at 4:56 pm
Posted on 5/5/24 at 5:08 pm to Dr RC
$5,000,000 of this movie’s budget was constantly playing “I was made for loving you”
Posted on 5/5/24 at 5:27 pm to RLDSC FAN
I believe it’s based off an 80s tv show.
This post was edited on 5/5/24 at 5:28 pm
Posted on 5/5/24 at 6:27 pm to RLDSC FAN
This movie does not grab people’s attention. It just looks like The Gray Man 2. And there was just a movie out called Free Guy with Ryan Reynolds. I feel like this one just falls through the cracks.
Posted on 5/5/24 at 6:35 pm to RLDSC FAN
Comparing a movie based on an 80s Lee Majors TV show to Guardians of the Galaxy is a stretch. Barbie aside I am also not sure Gosling is a consistent big box office draw.
How does it compare to the A Team movie or recent Charlie’s Angels?
I am surprised “The Phantom Menace” was 2nd and made 8 million in just over 60% of the screens as The Fall Guy. Phantom Menace is awful.
How does it compare to the A Team movie or recent Charlie’s Angels?
I am surprised “The Phantom Menace” was 2nd and made 8 million in just over 60% of the screens as The Fall Guy. Phantom Menace is awful.
Posted on 5/5/24 at 6:42 pm to dallastigers
quote:
40 year old show that was moderately popular
Murder she wrote must be more your speed or Matlock maybe
Posted on 5/5/24 at 6:45 pm to dallastigers
quote:
A Team movie
Very underrated…sure there was crazy stuff happening but the acting and dialogue were great. One of, if not the best, remake of an old TV show out there. Very entertaining.
This post was edited on 5/5/24 at 6:46 pm
Posted on 5/5/24 at 6:52 pm to RLDSC FAN
I hope all of hollywood burns to the ground tbh.
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