When do you foresee the NIL market correcting itself?

It's going to come in-house at the schools soon, which will lower the burden on donors.

You'll always have the Phil Knight types who are going to do what it takes to win before he dies and doesn't have any interest in any ROI

Yall are forgetting that NIL benefits the donors as well. The more money you commit to NIL, the more favorably you and your business are looked at by the community/the school/the state government etc etc.


People like you and like your business when you are bankrolling the star players. There will always be other people/businesses looking to get some of that shine.

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but it hasn’t happened yet

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Only been a couple of years, but it won't last too long.

Not any time soon...because there is always going to be a donor/booster who is desperate. Just click over on Tiger Rant. You have some (not all) who are furious LSU didn't grossly overpay for an otherwise average DT. Now take that mindset and put it in the mind of someone with significant wealth.

In this world of college sports there are no employment contracts and no salary caps. That means (particularly at the powerhouse schools) there will ALWAYS be at least one player the coach/booster feels is absolutely necessary to keep/sign...no matter the cost. And when the booster meets the demand it helps reset the market not just for the players at that particular school, but the entire marketplace for college football players.

Ask yourself this. Have the salaries in pro-sports (on average) ever decreased? No. They continue to rise with every big contract that resets the market.

The only way it would stop (outside of collective bargaining and agreement upon employment contracts) is if all of the boosters nationwide collectively agreed to suppress and "cap" NIL payments. Of course that will NEVER happen because competition drives the marketplace. If there is a booster who can land a #1 QB by spending over the agreed upon cap he's going to do it...because his desire to win overrides everything else.

Want to see a good example of that in action? Go read about the first version of the USFL in the early 80's. It started out as a league with all of the owners agreeing to a set of rules with the goal being to better the league as a whole. Greed and the desire to win VERY quickly took over and the informal salary cap was obliterated with ever increasing contracts and self interest, which ultimately resulted in the league's demise.

A&M will find a way to destroy the market by continuing to overpay for mediocre talent and/or having good talent mismanaged by a coach who should know better.

As a few others have mentioned, given the number of schools, some booster will always be willing to fork over money somewhere.

While people may get tired of paying six figures to rotational DT, someone will always be desperate.

I don’t think the true correction will come until there is some type of university sponsored/controlled “pay for play” initiated, which involves contracts to limit player movement as well. It may not 100 percent be “employees of the school”.

Players will still be able to profit through endorsements based on their name, image and likeness.

No one actually knows what any player is truly getting in NIL money because there are no contracts, just speculation for the most part.

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Don’t Brian Kelly’s comments indicate that things are working themselves out? LSU is going to spend, but not “overspend”. Players are going to make money, but it’s not the wild, wild west like it was at the beginning.

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I think it depends on the school. Oklahoma's coming to the SEC has its boosters fired up and willing to spend. They'll retract when they are fighting to finish in the top 10 in the league, feeling like their investment didn't pay off.

Some mega boosters will always pay up. They get off on telling their buddy during a round of golf how they money whipped some kid into coming to their beloved alma mater.