re: Apple’s New IPad Ad

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Now that is some insanely melodramatic shite for an ad clearly just demonstrating "there's an app for that."

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Go look at the comments, that is exactly what has people pissed off.

Again I don't care at all and agree its dramatic but I actually get the point.

It was a weird choice on apple's part, its pretty visceral.

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The rub is that it’s taking all of these different physical things people enjoy (musical instruments, arcade games, cameras, art supplies, etc) and reducing it all to a single screen.

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Its a little more than that.

They are actually, physically destroying these things in a visceral manner.

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They are actually, physically destroying these things in a visceral manner.

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There are entire youtube/tiktok/whatever else channels dedicated to crushing shite with hydraulic presses. Obviously what Apple was going for as well

This is tier 1 manufactured outrage. I don't mean you personally, just the backlash overall.

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Can you at least *understand* why people wouldn't like it?

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Not like it as an ad? Sure.

But care enough to screech about it on the internet or try and paint it as some sort of cultural degradation inflection point? No, not at all.

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The rub is that it’s taking all of these different physical things people enjoy (musical instruments, arcade games, cameras, art supplies, etc) and reducing it all to a single screen.

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The rub is not that it’s a device that can approximate a lot of things people might not have access to; it’s that it’s flat out (excuse the pun) DESTROYING them.

In a time where everything mainstream seems so fake and gay, I’m not going to respond favorably to an ad that seems to celebrate the digital-yzing of a lot of beautiful and real things.

They can make whatever ad they want, I just think this is a weird ad to make when people are starving for authenticity.

Put another way, if all of these phones and tablets are ways we can interact with and experience the world when more natural and normal pathways are unavailable (eg sharing memes with your grandmother across the country instead of chatting with her over coffee, or easily pulling up any song you want from bands you can’t see in concert anymore), that’s great and these devices would be great if that was the extent of it. But people perceive that instead they have replaced too much of real life with digital life, and we aren’t liking it.

I like the ad, but I also like my ipad.

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Well, um.....yea. The company sells said screens.

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Not sure why that matters lol. If Ford advertised their first car with everyone’s horses going into the glue factory, people may have had a similar visceral reaction as people are having regarding this apple ad.


You are intelligent enough to recognize that, even though a company sells screens, it might draw negative reactions if their ad campaign could be interpreted as “all you need in life is screen”

It has a sort of dystopian “own nothing and be happy” vibe. Get rid of all of these physical items that you may enjoy and replace it with a screen made by one of the biggest multinational companies in existence.

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They can make whatever ad they want, I just think this is a weird ad to make when people are starving for authenticity.

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Good succinct statement on it.

CNBC - no registration

Bloomberg: Apple apologizes for ad, scraps plan to air on TV

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The reaction is surprisingly over the top. I guess creative types, who are a big part of Apple's market, are kind of precious about their physical tools, because you'd think they were crushing puppies, kittens and babies in the commercial based on the reaction. As a non creative type, I think the symbolism of squishing everything into such a tiny form factor is a pretty good ad.

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I play music professionally and had several boomers and older Karen types in my FB feed, posting letters they wrote and sent to apple shaming them for disrespecting “real instruments” — as if Apple gives a shite. What these boomers don’t realize is, real instruments have been being replaced for decades. Name your favorite song on the radio right now. Does it have strings? Fake. Name your favorite TV show on Netflix. The horn section? Most likely fake. String section on Walking Dead? Fake. The only movies who have the budget for real orchestras in movies these days are Steven Spielberg / John Williams type collars. Hans Zimmer, etc. Every single movie trailer music score you see has all fake instruments. It’s been like this for YEARS. It’s just the ad that pisses them off.

If there’s a musician just starting out and using Garage Band on a MacBook, guess what… he’s a newbie with no budget and he’s not hiring a real drummer, pianist, or guitarist. He’s using fake shite.

This is what the ad is basically saying: The iPad may be powerful enough to do SOME of what we’ve already been doing in the studio for decades. No one is getting put out of a job by this iPad. It’s literally just supposed to be capable of the same things that previously only computers could handle. Even now, there are things that my MacBook Pro can’t handle that my iMac can. This iPad will not be able to save the world with its processing power. Guaranteed.

Instrumentalists are not going to be replaced by this iPad. These people should direct their anger at the AI Randy Travis song that just came out or all the people using Chat GPT for lyrics.

It’s a good ad for people who don’t know better. They think this is a new thing. It’s just saying the new iPad is really powerful. That’s it.