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re: When do you foresee the NIL market correcting itself?

Posted on 5/8/24 at 11:59 am to
Posted by Alt26
Member since Mar 2010
28695 posts
Posted on 5/8/24 at 11:59 am to
Not any time soon...because there is always going to be a donor/booster who is desperate. Just click over on Tiger Rant. You have some (not all) who are furious LSU didn't grossly overpay for an otherwise average DT. Now take that mindset and put it in the mind of someone with significant wealth.

In this world of college sports there are no employment contracts and no salary caps. That means (particularly at the powerhouse schools) there will ALWAYS be at least one player the coach/booster feels is absolutely necessary to keep/sign...no matter the cost. And when the booster meets the demand it helps reset the market not just for the players at that particular school, but the entire marketplace for college football players.

Ask yourself this. Have the salaries in pro-sports (on average) ever decreased? No. They continue to rise with every big contract that resets the market.

The only way it would stop (outside of collective bargaining and agreement upon employment contracts) is if all of the boosters nationwide collectively agreed to suppress and "cap" NIL payments. Of course that will NEVER happen because competition drives the marketplace. If there is a booster who can land a #1 QB by spending over the agreed upon cap he's going to do it...because his desire to win overrides everything else.

Want to see a good example of that in action? Go read about the first version of the USFL in the early 80's. It started out as a league with all of the owners agreeing to a set of rules with the goal being to better the league as a whole. Greed and the desire to win VERY quickly took over and the informal salary cap was obliterated with ever increasing contracts and self interest, which ultimately resulted in the league's demise.
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