re: On average, how much do you spend on a bottle of wine?

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But the reality is it depends on the wine. If you take someone off the street with no interest in wine and give them a 10 dollar fruit bomb against a 100 dollar young Bordeaux with harsh tannins, they may well pick the 10 dollar wine because they have no palate/understanding for the latter or what it is supposed to be.

I don't trash peoples' subjective preferences, but I do think it's not apples to apples. An average person in the US might take a mediocre-prepared USDA select filet over great redfish because they're way more familiar with the former and have no context/appreciation for the latter, but it doesn't mean the quality difference is negligible.

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Well said.

I think another aspect, as was mentioned on the F&D board thread, is that very few people have the ability to drink pricier wine that has actually been aged and stored correctly.