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re: Former Starbucks CEO says company needs to refocus on coffee as sales struggle

Posted on 5/6/24 at 4:40 pm to
Posted by GetBackToWork
Member since Dec 2007
6267 posts
Posted on 5/6/24 at 4:40 pm to
Starbucks in the 90’s and early 2000’s had good consistent coffee. The espresso shots were very consistent. It all tastes so bad now they have to incorporate flavors and sweeteners into everything to mask the coffee. Their basic iced coffee and iced latte drinks are terrible now.
Posted by jbgleason
Bailed out of BTR to God's Country
Member since Mar 2012
18935 posts
Posted on 5/6/24 at 4:54 pm to
quote:

tastes so bad now they have to incorporate flavors and sweeteners into everything to mask the coffee. Their basic iced coffee and iced latte drinks are terrible now.


This is accurate. Regional airport I fly through only has Starbucks. Every time I order the cold brew they want to know "what flavor" I want in it. They seem shocked when I say "just coffee and ice". Half the time they will dump vanilla goo in there and I have to get them to make another.
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