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re: Former Starbucks CEO says company needs to refocus on coffee as sales struggle

Posted on 5/7/24 at 7:20 am to
Posted by m57
Flyover Country
Member since May 2017
2091 posts
Posted on 5/7/24 at 7:20 am to
I like their blond roast and americanos.
But charging $8 for the dessert “coffee” drinks isn’t a winning model. Pumpkin Spice Latte month is only a short time every year
Posted by NIH
Member since Aug 2008
112719 posts
Posted on 5/7/24 at 7:28 am to
Agreed. Anything besides plain coffee is for soccer moms and fairies.
Posted by Revelator
Member since Nov 2008
58150 posts
Posted on 5/7/24 at 7:33 am to
First off, I hate Starbucks coffee.
Second, it’s overpriced.
Third, they support liberal causes
Fourth, with inflation and the way the economy is now, people are more selective in how they spend any discretionary resources.
Posted by SM6
Georgia
Member since Jul 2008
8801 posts
Posted on 5/7/24 at 7:35 am to
To be fair, declining transaction counts are a trend across all food service restaurants. Wendy's, Taco Bell, McDonalds are all reporting fewer transactions y/y in large part due to price increases.

That said, with the exception of their nitro cold brew Starbucks coffees are still trash.
Posted by dallastiger55
Jennings, LA
Member since Jan 2010
27804 posts
Posted on 5/7/24 at 7:38 am to
It’s simple, they used to be the only game in town and now the premium coffee market has taken off

Just in my area north of Dallas, I have a Dutch brothers and PJs that are less than a year old and within a block of Starbucks.

Now Tim Hortons is building all over the US as well as Dunkin expanding and there you go.

And I haven’t even mentioned the QT and Racetracks of the world with great coffee setups .
Posted by carhartt
Member since Feb 2013
7723 posts
Posted on 5/7/24 at 7:39 am to
People don’t want to pay $9.50 for a small coffee when a damn 12 pack of soda is $9.99. The cost of groceries is ridiculous. I ain’t wasting money on fancy coffee.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75263 posts
Posted on 5/7/24 at 7:39 am to
quote:

and now the premium coffee market has taken off


Premium coffee market has been around for years now
Posted by lynxcat
Member since Jan 2008
24185 posts
Posted on 5/7/24 at 7:42 am to
The premium side of the coffee market is growing much faster than the total category.
Posted by GeauxHouston
Houston,TX
Member since Nov 2013
4455 posts
Posted on 5/7/24 at 7:45 am to
Their dark roast tastes like burnt shite
Posted by NIH
Member since Aug 2008
112719 posts
Posted on 5/7/24 at 7:47 am to
How fat are you
Posted by Bunk Moreland
Member since Dec 2010
53641 posts
Posted on 5/7/24 at 7:49 am to
I actually like this turn from the OT instead of hearing from the snobs who use a French press every day and wouldn't dare drink coffee from a Keurig.
Posted by cdcleary
Member since Mar 2013
228 posts
Posted on 5/7/24 at 7:50 am to
Their drip coffee is mediocre. I am, however, a fan of the blonde espresso.
Posted by lsusteve1
Member since Dec 2004
42004 posts
Posted on 5/7/24 at 7:59 am to
quote:

the workers all seem disgruntled and unhappy… Which always had me second-guessing being in there


This is happening across all companies
Posted by carhartt
Member since Feb 2013
7723 posts
Posted on 5/7/24 at 8:15 am to
quote:

How fat are you


So I’m fat because I don’t want to waste money on burnt shite coffee and I drink Dr Pepper?
Posted by Melkor
Member since Sep 2022
128 posts
Posted on 5/7/24 at 8:21 am to
Well their coffee sucks and always has...
Posted by Mo Jeaux
Member since Aug 2008
59034 posts
Posted on 5/7/24 at 8:25 am to
quote:

People don’t want to pay $9.50 for a small coffee


Who is selling a small coffee that costs this much?
Posted by FutureCorridor49
US 90
Member since May 2023
201 posts
Posted on 5/7/24 at 8:28 am to
The dumbest trope ever is that Starbucks has bad coffee. Just admit you don’t like dark roast.
This post was edited on 5/7/24 at 8:30 am
Posted by NIH
Member since Aug 2008
112719 posts
Posted on 5/7/24 at 8:28 am to
Yes
Posted by LSU-MNCBABY
Knightsgate
Member since Jan 2004
24371 posts
Posted on 5/7/24 at 8:32 am to
I got hooked on the nitro cold brew during Covid, will still get one every now and again but I can’t imagine going daily
Posted by Revelator
Member since Nov 2008
58150 posts
Posted on 5/7/24 at 8:43 am to
quote:

Racetracks of the world with great coffee setups .



Yep
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