re: Rumor: Disney has finally gotten the message, will return Star Wars to "boy brand" roots

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Rumor: Disney has finally gotten the message, will return Star Wars to "boy brand" roots

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Well duh, they need to.

It's action/adventure, with heroic figures doing heroic deeds. In other words, stuff males are into, from preteen to old guys. I think the studios figured out LONG AGO what types of stories appealed to which demographic, and for the longest time did a great job of making and marketing to those demographics.
It wasn't until recently that they tried to get girls interested in Star Wars and the MCU, and other such stuff. I get it, it's a huge additional viewing audience if you can keep the old one and pull in the new; but it hasn't worked. It still doesn't appeal to girls in general, and now guys find it incredibly annoying.