re: Rumor: Disney has finally gotten the message, will return Star Wars to "boy brand" roots

All of this is so stupid.

Star Wars was basically a space western. They turned it into a whiney, chick-fest and act surprised it failed.

If people love chocolate and you sell them chocolate that's pink and tastes like bubblegum, eventually, people will stop asking for chocolate.

Disney is either exceptionally stupid or doing this kind of thing on purpose.
I suspect more the latter, so I don't really expect much to change except them dialing back on the SW offerings.