re: 'The Fall Guy’ Kicks Off Summer Movie Season With Disappointing $28 Million Debut

This movie has some of the worst trailers I've ever seen. I think it's probably the worst ad campaign since John Carter.

They tell you frick all about the movie. It's just a bunch of out of context quips, quick edits of actions scenes, and Gosling/Blunt mugging at the camera w/Foreigner blasting in the background. It's so completely random it may as well be a super bowl commercial that's parodying an action movie.

Also, I would not call this an original concept either. It's a loose remake of a 40 year old show that was moderately popular at the time but does not exactly have any kind of enduring fandom that can be relied on to build internet buzz.

So we have an existing IP that doesn't have a huge fanbase to bank on to create word of mouth, is trailers are terrible, and a shitload of people thought it had been released a month ago b/c of all the marketing and free screenings from when it was at SXSW.

The movie's failure is likely 90% the god awful marketing and 10% on most people who do want to see it thinking "Oh, I'll just stream it in few weeks."