re: Go Woke Go Broke, Dixie Beer Edition

To get this correct. Tom Benson had a longtime desire to buy Dixie and repatriate the brewing to the city. The process to purchase began before he died. The decision to build in New Orleans East and the decison to change the name were both made after he passed. The former was for woke politics and tax breaks and the latter was pure woke politics.

Gayle was the one who chose the name and original colors for the Pelicans despite the phony request for community imput. There were several options better for marketing that would have elevated the team brand but she is a stubborn lady when wrong.

Gayle was the reason for the estrangement between Tom Benson and his family. I am not saying Rita and her mother were cake and ice cream and would have been better owners. They were not nice people in my opinion, But once Gayle snagged her widower she began to work to freeze them out and had allies in folks like Loomis and Payton who had a disdain for Rita. Gayle wanted to be the matriarch putting her name and wielding her want over everything and Ritas presence and her having her grandfather's ear prevented that.