re: Go Woke Go Broke, Dixie Beer Edition

New Orleans was a brewing center in the late nineteenth century and continuing into the 20th century. Regal Beer, Jax Beer, Dixie Beer and Falstaff were big. Lots of European/German immigrants fueled the brewing industry in the last quarter of the nineteenth century.

Dixie Beer was the only remaining brewery, which had built in advantages because it existed prior to Prohibition. Specifically, they could sell direct to anyone and avoid the 3-tier distribution system that federal law imposed as part of the repeal. Amazing they couldn't make it work with all those advantages (cutting out the wholesale distributors).