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re: Go Woke Go Broke, Dixie Beer Edition

Posted on 4/24/24 at 8:14 am to
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
71358 posts
Posted on 4/24/24 at 8:14 am to
quote:

bought it draft maybe 3 times on old name recognition alone. It wasn’t very good. They changed the name because of BS and that gave me a reason to stay away.

Sad to see it go, but Dixie wasn’t good either. I’d be more likely to drink Coors than Dixie.


Didn't they have a Blackened Voodoo beer, where the bottle would emit a smoke-like cloud?

Serviceable beer and the faux smoke was a cool gimmick.
Posted by Y.A. Tittle
Member since Sep 2003
101649 posts
Posted on 4/24/24 at 8:17 am to
quote:

It wasn’t “wokeness.”


You can try to tell yourself whatever you want. Fact is, it was dead as a viable enterprise the second she made that boneheaded decision to change the name/brand.
Posted by Limitlesstigers
Lafayette
Member since Nov 2019
2906 posts
Posted on 4/24/24 at 8:21 am to
quote:

Probably has to do more with the fact that the beer was ditchwater than it being woke.


Not all incompetent people are woke but all woke people are incompetent.
Posted by Cell of Awareness
Member since Jan 2024
166 posts
Posted on 4/24/24 at 8:34 am to
quote:

Nola was actually doing good beer at the point they decided to go all in a their taproom that didn’t really take off at all.


NOLA beer was fine until Kirk Coco sold and left. Since they have been mediocre. Though the pizza there is awesome in my opinion.

quote:

I don't know about that. Gnarly Barley in Hammond seems to be thriving. They are busy all the time and continue to have great events and such. It's nice being able to go there and catch a game and get some good beer on tap. Of course they have the food place right there too. Dine Gnar is awesome.


Gnarly Barley has a few things going for them as do the others who will stick around. They are still making good beer although I wish they would bring back Big DIPA. And their base operating cost is far lower due to location and such.
Posted by Cosmo
glassman's guest house
Member since Oct 2003
120388 posts
Posted on 4/24/24 at 8:36 am to
quote:

You can try to tell yourself whatever you want. Fact is, it was dead as a viable enterprise the second she made that boneheaded decision to change the name/brand.


This. Dixie was never good beer but survived out of nostalgia. If I was grabbing a 6er on way to a crawfish boil or something I would see Dixie in gas station and buy it a few times a year. I think many others did the same. Never bought any Fauberg
Posted by Tigerlaff
FIGHTING out of the Carencro Sonic
Member since Jan 2010
20886 posts
Posted on 4/24/24 at 8:36 am to
quote:

Probably has to do more with the fact that the beer was ditchwater than it being woke.

Well, people actually still drank that ditch water when it was the same label that dad and granddad drank back in the day. When you told those people their beer was racist, they simply moved on to other ditch water beers. They had nothing but the name and they threw it away.
Posted by Donkus
Shreveport
Member since Feb 2013
632 posts
Posted on 4/24/24 at 8:39 am to
quote:

Though the pizza there is awesome in my opinion.


One of my best friends worked for NOLA. I visited him there a couple of springs ago, and they were having a crawfish boil at the brewery. I got a tray and sat down next to him. He had a slice of pizza. I tried a bite and gave my tray away, then ordered a whole pie.
Posted by lsupride87
Member since Dec 2007
95903 posts
Posted on 4/24/24 at 8:41 am to
Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure
Posted by Corinthians420
Iowa
Member since Jun 2022
6759 posts
Posted on 4/24/24 at 8:47 am to
quote:

Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure

Most of the time people buy something they aren't looking to hold onto their current market share (especially when it is as small as Dixie's was)

Maybe they could've stayed in business longer continuing to sell Dixie beer, but the previous owners didn't. I'm sure the goal was to use Dixie infrastructure to try to make a MORE popular product.
This post was edited on 4/24/24 at 8:47 am
Posted by Cell of Awareness
Member since Jan 2024
166 posts
Posted on 4/24/24 at 8:47 am to
quote:

Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure


The name was not the only thing but it was major. Overbuilding in a high crime industrial area where you felt like you were in The Walking Dead after you left Interstate was right behind. They could have built it over one of the surface parking lots at the Dome.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65911 posts
Posted on 4/24/24 at 8:48 am to

I'll Seppuku. Dixie was a good light beer. And you know it was good.
Posted by Northshore Aggie
Mandeville
Member since Sep 2022
4770 posts
Posted on 4/24/24 at 8:53 am to
quote:

I'll Seppuku. Dixie was a good light beer. And you know it was good.

yep, it was fine. and i drank Faubourg a couple times, and IT was fine. but people wanted to buy Dixie beer because it was "Dixie beer", not because it was good. and if the name is changed to a generic label like Faubourg, then you remove the main reason most people bought it to begin with, and if it's between a generic "good enough beer" that doesnt subtly imply I am a racist and Faubourg, well, I'll take the former.
Posted by metallica81788
NO
Member since Sep 2008
8601 posts
Posted on 4/24/24 at 8:55 am to
..and they built the facility in NO East. I don't care how nice it is, that will deter most from ever going

That combined with Covid and name rebranding it was doomed to fail
Posted by Northshore Aggie
Mandeville
Member since Sep 2022
4770 posts
Posted on 4/24/24 at 8:56 am to
if Lone Star Beer in Texas suddenly made a big proclamation about not wanting to be called Lone Star anymore due to the name's connection with its anti-Mexican or anti-Comanche or pro-slave or whatever history and changed to some generic name like "Armadillo Beer", they would be completely out of business in five years. same thing.
Posted by Froman
Baton Rouge
Member since Jun 2007
36227 posts
Posted on 4/24/24 at 8:57 am to
Saying “Go Woke, Go Broke” implies this company is about to do record profits as most do after this is said about them, but this company went broke without going woke. They just made a bunch of poor business decisions.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
65911 posts
Posted on 4/24/24 at 9:00 am to
quote:

Lone Star Beer in Texas

Perfect example of damn good cooler beer. Legit.
Posted by Tall Tiger
Dixie
Member since Sep 2007
3263 posts
Posted on 4/24/24 at 9:02 am to
She was a failed business woman before she married Tom Benson. She is a total idiot.
Posted by Sheep
Neither here nor there
Member since Jun 2007
19534 posts
Posted on 4/24/24 at 9:03 am to
quote:

They just made a bunch of poor business decisions.


While I understand the Go Woke, Go Broke hurr durrs are running wild, it's worth reading the article linked on the first page.

It's a tale much older than Go Woke, Go Broke, it's the old private equity pump and dump scheme.
Posted by Northshore Aggie
Mandeville
Member since Sep 2022
4770 posts
Posted on 4/24/24 at 9:09 am to
quote:

Saying “Go Woke, Go Broke” implies this company is about to do record profits as most do after this is said about them, but this company went broke without going woke. They just made a bunch of poor business decisions.

yes, but the main poor business decision was changing their name from Dixie to Faubourg. that was the moment they put the gun to their own head and pulled the trigger. whether or not they "went woke" is a matter of interpretation.
Posted by SirWinston
PNW
Member since Jul 2014
82159 posts
Posted on 4/24/24 at 9:16 am to
The anti-drinking movement is HUGE in certain parts of the country.

I'd guess that about 30% of my adult friend group (loosely using the term here to capture a larger group of people) has recently given up drinking for health reasons. This includes myself. Many of us are adamant that we look and feel better and will likely never be regular drinkers again. Granted, this is a group that includes my pickleball crowd and group class crowds at Lifetime Fitness, so we're skewed healthy versus the general population.

Still.... Not a good time for craft brewers, of which there are many.
This post was edited on 4/24/24 at 9:18 am
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