re: I don't throw around the term "woke" loosely. . .but the new James Bond book is "woke" af

This is the same playbook with comics: They alter the comics (which sell essentially no copies outside the author/artist family members these days) to justify the changes in upcoming media products.

E.g., "Akchually, Superperson is a queer, trans, Muslim refugee from Somalia in the last comic, and not actually a cis white man from Krypton, which is just a made up place, you silly bigoted everythingist."