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re: The Bud Light boycott worked

Posted on 5/29/23 at 12:43 pm to
Posted by deltaland
Member since Mar 2011
90841 posts
Posted on 5/29/23 at 12:43 pm to
They might as well discontinue the bud light brand and call it something else at this point
Posted by Mid Iowa Tiger
Undisclosed Secure Location
Member since Feb 2008
18724 posts
Posted on 5/29/23 at 12:50 pm to
Not enough. Still trying to peddle the lie that it was a one off and not “official”. That’s BS or else they would be suing the shite out of Mulvaney for trademark or copyright infringement.
Posted by jp4lsu
Member since Sep 2016
4988 posts
Posted on 5/29/23 at 12:56 pm to
The Kyle comments I can understand giving them the benefit of the doubt on taking things out of context.
The harassment at the hotel issue was troubling. I occassionally will pick a bag up.
I did notice at Walmart that the BRCC bags they sell don't have any weapons on them.
Posted by TGFN57
Telluride
Member since Jan 2010
6975 posts
Posted on 5/29/23 at 12:59 pm to
There should be a law against alcohol. Everything would be wonderful, crime would disappear...oh wait
Posted by Lou Pai
Member since Dec 2014
28149 posts
Posted on 5/29/23 at 1:01 pm to
quote:

Not enough. Still trying to peddle the lie that it was a one off and not “official”. That’s BS or else they would be suing the shite out of Mulvaney for trademark or copyright infringement.


Of course the CEO is going to spin it. It still has had a meaningful impact, about as much as you can hope for. Hopefully between this and Target there is more momentum. I'm sure another company will show its arse during pride month.
Posted by RTRinTampa
Central FL
Member since Jan 2013
5532 posts
Posted on 5/29/23 at 1:10 pm to
quote:

Whoa what did black rifle do? I thought that was the veteran business who was employing afghan citizens over here that aided us in the war?


They are as woke as Target. As a 27 years active duty veteran, they are not what they appear to be.
Posted by LEASTBAY
Member since Aug 2007
14318 posts
Posted on 5/29/23 at 1:13 pm to
And the sick part is they use guns to market their product. Saw one in academy yesterday. Silencer smooth or something. Had a silencer on the bag. They surely don't want you to actually have a silencer.
Posted by Flats
Member since Jul 2019
21871 posts
Posted on 5/29/23 at 1:29 pm to
quote:

Whoa what did black rifle do?


Besides burn the hell out of most of their beans, they stupidly weighed in on the Rittenhouse issue.

Aside from all that I personally don’t care for vet-bro marketing.
Posted by Hangover Haven
Metry
Member since Oct 2013
26697 posts
Posted on 5/29/23 at 1:33 pm to
I threw away a BL t-shirt this morning.. I got it from the Golden Nugget from the BL people last summer. Won't even wear it to cut the grass.
Posted by SingleMalt1973
Member since Feb 2022
12105 posts
Posted on 5/29/23 at 1:35 pm to
Target and North Face are on deck
Posted by aggressor
Austin, TX
Member since Sep 2011
8714 posts
Posted on 5/29/23 at 1:48 pm to
Good thing people ignored Trump when he wanted to surrender on the BL issue because he owned stock and they gave a few bucks to Republicans.
Posted by idlewatcher
County Jail
Member since Jan 2012
79328 posts
Posted on 5/29/23 at 1:51 pm to
quote:

such as temporary ban on beer sales


sure Jan
Posted by Penrod
Member since Jan 2011
39616 posts
Posted on 5/29/23 at 1:55 pm to
I’m not much of a beer drinker, but I do buy beer to have for guests. What is a decent diet beer (Let’s call a spade a spade) I could replace Bud Lite with?
Posted by Jack Carter
Member since Sep 2018
10476 posts
Posted on 5/29/23 at 2:04 pm to
Hold The Line!
Posted by Sput
Member since Mar 2020
7965 posts
Posted on 5/29/23 at 2:08 pm to
quote:

Target and North Face are on deck


North Face probably won’t feel a blip but Target bout to get hammered.
Posted by KAGTASTIC
Member since Feb 2022
7989 posts
Posted on 5/29/23 at 2:18 pm to
quote:

I’m not much of a beer drinker, but I do buy beer to have for guests. What is a decent diet beer (Let’s call a spade a spade) I could replace Bud Lite with?

Yuenglings Light and/or 'Flight' are both good options to get out of under the big woke conglomerates.
Posted by Toomer Deplorable
Team Bitter Clinger
Member since May 2020
17873 posts
Posted on 5/29/23 at 2:28 pm to
quote:

Heinerschied


That entitled and hypocritical b*+ch is the face of everything that is wrong with corporate America: “Fratty Partying For Me, Not For Thee…”






What the Bud Light Fiasco Reveals about the Ruling Class….


….Ads are supposed to sell products, not prompt a massive public backlash that results in billions in losses. This mistake could be for the ages, marking a distinct departure from corporate deference to wackadoodle ideas from the academy and a push for more connection to on-the-ground realities.

The person who made the miscalculation is Alissa Gordon Heinerscheid, Vice President in charge of marketing for Bud Light. She explained that her intention was to make the beer King of ‘Woke’ Beers. She wanted to shift away from the “out of touch” frat party image to one of “inclusivity.” By all accounts, she actually believed this. More likely, she was rationalizing actions that would earn her bragging rights within her social circle.

Digging through her personal biography, we find all the predictable signs of tremendous detachment from regular life: elite boarding school (Groton, $65K a year), Harvard, Wharton School, coveted internship at General Foods, and straight to top VP at the biggest beverage company in the world.

Somehow through all that, nothing entered her brain apart from elite opinion on how the world should work with theories never actually tested by real-world marketing demands. Would that she had worked at Chick-fil-A at some point in her teen years, perhaps even preserving some friend relationships ever since. It might have protected her from this disastrous error.

She is a perfect symbol of a problem that afflicts high-end corporate and government culture: a shocking blindness toward the mainstream of American life, including working classes and other people less privileged. They are invisible to this crowd. And her type is pervasive in corporate America with its huge layers of management developed over 20 years of loose credit and push for token representation at the highest levels.

We’ve seen this manifest over three years and ruling-class types imposed lockdowns, masks, and vaccine mandates on the whole population without regard to the consequences and with full expectation that the food will continue to be delivered to their doorsteps no matter how many days, months, or years they stay at home and stay safe.

The working classes, meanwhile, were shoved out in front of the pathogen to make their assigned contribution to herd immunity so that the rich and privileged could preserve their clean state of being, making TikTok videos and issuing edicts from their safe spaces for two or even three years….
Posted by RTRinTampa
Central FL
Member since Jan 2013
5532 posts
Posted on 5/29/23 at 2:37 pm to
quote:

Aside from all that I personally don’t care for vet-bro marketing.




It's sleazy as hell and it saddens me greatly that so many vets seek to monetize their service.
Posted by RTRinTampa
Central FL
Member since Jan 2013
5532 posts
Posted on 5/29/23 at 2:41 pm to
quote:

That entitled and hypocritical b*+ch is the face of everything that is wrong with corporate America: “Fratty Partying For Me, Not For Thee…”


Ivy League arrogance on display. The Ivy League didn't build this country but they certainly think they did. Born on 3rd base and think they hit a triple.
Posted by Toomer Deplorable
Team Bitter Clinger
Member since May 2020
17873 posts
Posted on 5/29/23 at 2:42 pm to
quote:

vet-bro marketing


I like that distinction. If it was a personal survival training instructor or a manufacturer of professional shooting accessories where actual military experience may factor into the service or product offered, sure, market that.

Yet marketing a product primarily on the fact you were a vet though your military background is immaterial to the finished product or service offered? No.
This post was edited on 5/29/23 at 2:55 pm
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